家政服务消费年轻化
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需求量暴增,家政市场开启“节前模式”
Qi Lu Wan Bao· 2026-02-01 16:11
Group 1 - The demand for housekeeping services in Jinan has surged significantly as the Spring Festival approaches, with some cleaners fully booked weeks in advance [2][3] - Order volume for housekeeping services has increased five to six times compared to normal, with daily orders ranging from 300 to 400 [2] - The market is experiencing a notable rise in demand for various cleaning services, particularly window cleaning, which has seen a year-on-year increase of approximately 10 times [3] Group 2 - The scope of housekeeping services is expanding beyond traditional tasks like window cleaning and deep kitchen cleaning to include new services such as room organization, pet cleaning, and appliance disinfection [4][5] - The demand for organization services has increased by about 30% compared to normal, with over 100 appointments made in the month leading up to the festival [4] - Pet cleaning services are becoming increasingly popular due to their targeted approach, with pricing generally higher than standard cleaning services, ranging from 130 to 180 yuan per two hours [5] Group 3 - The consumer base for housekeeping services is becoming younger, with a significant portion of clients aged between 26 and 40, making up 50.79% of the market [6] - Younger generations, particularly those born in the 1990s and 2000s, are increasingly opting for housekeeping services due to their fast-paced lifestyles [6][7] - The workforce in the housekeeping industry is also becoming younger, with many workers being in their 20s, attracted by flexible working hours and the potential for good earnings [7]