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“法国工业象征”之一破产,自明日起无法支付工资
Mei Ri Jing Ji Xin Wen· 2025-12-14 10:48
Core Viewpoint - Brandt, a renowned French home appliance manufacturer, has been officially placed into judicial liquidation, marking a significant loss for the French industrial sector and putting approximately 700 employees at risk of unemployment [1][3]. Company Overview - Brandt was founded in 1902 and has over a century of brand history, entering the home appliance market in 1946. It was the largest home appliance manufacturer in France and the fourth largest high-end appliance brand in Europe as of 2020 [1][3]. - The company operates under several brands, including Brandt, Vedette, Sauter, and De Dietrich, and has a presence in 36 countries with an annual revenue of €260 million [5][7]. Financial Challenges - The company has faced severe financial difficulties in recent years, attributed to a sluggish real estate market impacting the large appliance industry, increased competition from foreign brands, and a shift in consumer preference towards smaller kitchen appliances like air fryers [7][9]. - Brandt was placed under judicial reorganization in October due to operational challenges, and estimates suggest that restoring production would require between €20 million to €25 million [9]. Industry Impact - The judicial liquidation of Brandt has been described as a painful blow to French industry, with local officials expressing regret over the loss of a part of France's industrial heritage [3][9]. - The situation highlights the increasing difficulty for the home appliance industry in France and Europe to remain competitive against the rise of low-cost products [9].