Core Insights - The extreme heat in Sichuan, with temperatures reaching 40°C, has significantly boosted air conditioning sales, leading to reports of stock shortages and increased demand for new units [1][2] - The average daily sales of air conditioners have surged from approximately 5 units in the off-season to over 45 units during the current heatwave, with a record of 56 units sold in a single day [2] - The sales of fans have also seen a dramatic increase, with daily sales rising from around 10 units to over 30 units, reflecting a growth of more than 100% [3] Sales Performance - Air conditioning sales have doubled, particularly for models priced below 3300 yuan, which are now sold out in some stores, requiring customers to wait over 10 days for restocking [2] - Online sales have also surged, with JD.com reporting a more than 200% increase in air conditioning transaction value and over 300% growth in fan sales since early July [3] Pricing and Discounts - Despite the surge in sales, air conditioning prices have not increased significantly, with popular models priced between 1599 yuan and 3699 yuan, and various subsidies available to consumers [4] - Consumers can save nearly 1000 yuan through various discounts, including government subsidies and trade-in programs, making the final purchase price significantly lower than online prices [4][5] - Offline prices are generally 5% to 8% lower than online prices, attributed to additional manufacturer and store discounts available in physical stores [5] Consumer Preferences - Energy efficiency and cooling performance are the primary considerations for consumers in the current heat, with many opting for models with the highest energy efficiency ratings [3] - The convenience of immediate purchase and installation is a key factor driving consumers to choose offline shopping, as they can take home fans immediately and have air conditioners installed the next day [5]