Core Insights - The article highlights the innovative approach of Greentown Home in the high-end home decoration sector, emphasizing a deep understanding of customization and sustainable living solutions through smart technology and human-centered design [1][16] Group 1: Customization and Innovation - Greentown Home is breaking the traditional concept of customization in home decoration by implementing a profound "customization evolution" [1] - The company has developed a "Variable Space System" that allows for flexible structural design and smart control, enabling the transformation of space functions throughout different stages of homeownership [3][5] - The design features, such as the "butterfly door" in kitchens, allow for seamless transitions between different living areas, enhancing social interaction and space efficiency [3][5] Group 2: User-Centric Design Philosophy - Greentown Home emphasizes a user-centric design philosophy, focusing on modular storage solutions that cater to behavioral habits rather than mere cabinet stacking [7] - The aesthetic integration of spaces, such as the unified design of entrance areas, showcases the company's commitment to visual harmony and efficient space utilization [9] Group 3: Smart Technology Integration - Collaborations with brands like Huawei have enabled Greentown Home to create intelligent living environments that can easily switch between different modes, enhancing user experience [11] - The company's proactive approach in pre-installing smart devices during construction helps avoid clutter and ensures a streamlined setup [11] Group 4: Business Model and Ecosystem - Greentown Home is expanding its business model from consumer-focused services to empowering the B-end industry, creating a win-win ecosystem through collaborative supply chain development [13][15] - The "no-sample" concept in their immersive experience centers has led to a 52% selection rate for home decoration packages, demonstrating effective consumer engagement [13] - The company’s strategy of integrating supply chain resources allows for the development of competitively priced, high-quality co-branded products, creating a value loop from consumers to the industry [15]