Company Performance - In 2024, the company achieved total operating revenue of 673.86 million, a decrease of 14.07% compared to the previous year [2] - The net profit attributable to the parent company was 40.68 million, an increase of 4.08% year-on-year [2] - For Q1 2025, the company reported main revenue of 118 million, down 10.27% year-on-year, and a net profit of 2.92 million, down 20.8% [5] Future Growth Drivers - The company plans to leverage national policy guidance and subsidy opportunities to engage in the "home decoration consumption upgrade" policy, aiming for high-quality development [3] - The strategic focus will be on the mid-to-high-end residential market while also addressing the needs of smaller housing units, implementing a diversified business expansion strategy [3] Industry Outlook - The industry has significant long-term potential due to the increasing demand for renovations of older homes, particularly those over 10 years old [4] - Short-term challenges include the transition between new home deliveries and renovations, which has not yet stabilized into a consistent growth point [4] - The overall economic uncertainty may impact consumer confidence and spending power, leading to short-term fluctuations in the industry [4]

Financial Performance - The company achieved a total operating revenue of 673.86 million yuan in 2024, a decrease of 14.07% compared to the previous year [2] - The net profit attributable to the parent company was 40.68 million yuan, an increase of 4.08% year-on-year [2] Future Growth Drivers - The company plans to leverage national policy guidance and subsidy opportunities to participate in the "home decoration consumption upgrade" policy [3] - A strategic focus on the mid-to-high-end residential market, particularly larger units, while also addressing the needs of smaller units [3] - Expansion into public decoration markets and enhancement of traditional home decoration business [3] Industry Outlook - Long-term potential is significant due to the demand for renovations of older homes, particularly those over 10 years old [4] - Short-term challenges include the transition between new home deliveries and renovations, which has not yet stabilized into a consistent growth point [4] - Global economic uncertainties may impact consumer confidence and spending, leading to short-term fluctuations in the industry [4] Customer Engagement Strategies - The company has implemented digital platforms for customer acquisition, enabling closer interaction with consumers [4] - Focus on enhancing customer satisfaction through personalized and diverse service offerings [4]