Core Viewpoint - The integration of "lane-level advertising" in navigation software raises concerns about driving safety and potential violations of advertising laws, as it may distract drivers and obscure critical navigation information [1][2]. Group 1: Industry Concerns - The new advertising format may violate laws that prohibit interference with normal internet use and road safety regulations [1]. - The presence of large advertisements on navigation screens can lead to distractions, increasing the risk of accidents [1]. - The ethical implications of prioritizing commercial interests over public safety are significant, as even brief distractions can have severe consequences while driving [1]. Group 2: Recommendations for Navigation Software - Navigation software developers should take responsibility by optimizing ad placements to avoid disrupting the core user experience [2]. - Clear labeling of advertisements is essential to prevent confusion with navigation instructions, and options to close or skip ads should be provided to users [2]. - There is a need for enhanced internal regulation and a robust advertising review and complaint response mechanism to ensure compliance with public safety standards [2].