近日，有部分导航类软件在界面中嵌入"车道级广告"，用户在使用时不仅会看到巨幅广告文字遮住导航 车道，还会在语音播报中听到广告内容，引发公众对于行车安全的担忧。 导航类软件应坚守用户本位，回归功能属性。作为平台开发的功能性产品，导航软件希望把流量变现本 无可厚非。但植入广告不能影响安全驾驶，这是底线。地图导航作为服务工具，肩负着道路安全指引与 精准指示功能，将广告打在导航路线上，不仅会遮挡关键导航信息，影响驾驶体验，还可能会分散驾驶 员的注意力，增加行车安全隐患。只有回归"用户优先，服务为本"的核心价值，导航软件才能树立起品 牌形象，实现长期的流量增值。 如此"创新"的植入形式，虽能便于广告内容触达用户，却涉嫌违反广告法中"不得影响用户正常使用网 络"及道路交通安全法的安全驾驶规定。当导航车道成为广告标语展示的"巨幕"，将商业利益置于道路 安全之上，平台的商业"创新"便可能突破公共安全的边界。在驾驶场景中，即使是瞬间的分神也可能导 致严重后果。此类广告不仅关乎商业伦理，更涉及公共安全。 相关部门也应积极引导头部平台推动行业自律与用户公约建设，规范广告投放的内容、形式及频率，确 保导航软件在为用户"指路"的同时， ...

Core Viewpoint - The article discusses the rise and fall of KAILIDE, a once-dominant player in the Chinese navigation software market, highlighting its historical significance, market share, and eventual decline due to failure to adapt to changing technology and user preferences [5][12][16]. Company Overview - KAILIDE was founded in 1997 by Zhang Wenxing, a professor known for his contributions to geographic information systems and domestic navigation products [7][10]. - At its peak, KAILIDE held a 77% market share in the car navigation sector, becoming the go-to choice for car manufacturers and users alike [5][10]. Market Position and Performance - In 2013, KAILIDE captured 71.1% of the aftermarket navigation market, and in 2014, its market share was 56.6%, while competitors like Amap and Four-Dimensional Map were still emerging [10][12]. - KAILIDE's revenue surpassed 200 million yuan in 2014, with a net profit of 50 million yuan, reflecting a profit margin close to 40% [12]. Strategic Partnerships and Investments - In 2014, KAILIDE attracted significant investments from major players like Xiaomi and Ping An, aiming to leverage their resources for a car networking strategy [12][14]. - The collaboration was intended to create a comprehensive ecosystem combining navigation software with hardware and financial services [12]. Decline and Challenges - Starting in 2015, KAILIDE's net profit plummeted to a loss of 16 million yuan, and by 2016, losses exceeded 100 million yuan, leading to a significant drop in stock price [16][18]. - The rise of mobile internet and free navigation apps from competitors like Amap and Baidu, which offered real-time updates and user-friendly interfaces, contributed to KAILIDE's decline [16][18]. User Experience and Market Adaptation - KAILIDE's outdated technology and poor user experience led to a loss of market share, as users began to question the effectiveness of its navigation solutions [20][23]. - The company's attempts to diversify into hardware and other services diluted its focus, ultimately harming its core navigation business [20][23]. Future Prospects - The article raises questions about whether KAILIDE can leverage its historical data and user base to find new opportunities in the emerging fields of autonomous driving and car networking [24].

根据 Counterpoint 最新《欧洲车载导航系统追踪报告》 ，TomTom 2024年以14%的市场份额保持欧洲车 载导航软件市场领导者地位，Joynext 与Elektrobit 分别以13%和12%的份额位居二、三位。 欧洲车载导航系统供应商销售份额对比，2024 vs 2023 数据来源：Counterpoint Research 《2024欧洲车载导航系统追踪报告》 Google 市场份额显著提升至6%，同比增长34%，这得益于Renault, Volvo, Cadillac 和Polestar 等主流汽车 品牌搭载谷歌汽车服务（GAS）的车型数量增加。 分析师观点 针对市场动态，Counterpoint 高级分析师Mohit Sharma指出 ："虽然电动汽车销售放缓给欧洲导航软件 市场带来挑战，但搭载车载导航功能的车型数量仍在增加，这项配置正逐步渗透至经济型和小型车领 域。" 市场展望： 尽管TomTom 成功卫冕冠军，但欧洲车载导航市场2024年规模较2023年出现下滑，主要归因于欧洲电动 汽车销量下跌——电气化是车载导航普及的关键驱动因素。 由于电动汽车销量下滑，2024年欧洲车载导航软 ...