Group 1: Travel Trends - The "May Day" holiday saw a surge in travel enthusiasm, with a total of 35.33 million visitors and a total consumption of 16.27 billion yuan, marking year-on-year increases of 15.62% and 14.79% respectively [1] - The trend of "拼假" (combining holidays) has become more pronounced, leading to longer travel periods and a significant increase in outbound tourism, with international cruise bookings up over 60% and outbound flight orders from Jiangsu increasing by 40% [2] - There is a growing preference for unique and less crowded travel destinations, with a 35% increase in domestic car rental bookings during the holiday, indicating a shift towards self-driving trips and local experiences [3] Group 2: County Tourism and Cost-Effectiveness - "County tourism" has gained popularity as travelers seek cost-effective options, with many opting for less crowded county areas where high-star hotels are available at lower prices [4] Group 3: Cultural and Tourism Integration - The integration of various cultural elements into tourism, such as non-heritage and technology, is on the rise, creating immersive experiences and enhancing the "文旅+" model [5] - Museums and cultural institutions have extended their hours and organized numerous exhibitions, with 75 museums receiving 5.32 million visitors during the holiday, a year-on-year increase of 31.54% [6] Group 4: Consumer Spending and Economic Impact - The "May Day" holiday has been a crucial period for stimulating domestic demand, with significant increases in consumer spending across various sectors, including a 23.64% year-on-year growth in tourism consumption in Jiangsu [8] - Nighttime consumption has also seen a boost, with a 35% increase compared to the previous year, reflecting a broader trend of extended consumer engagement [8] - Overall, the holiday has demonstrated the potential for "文旅流量" (cultural tourism flow) to convert into "消费增量" (consumption increment), contributing to economic vitality and consumer confidence [9]