Core Insights - The outbound travel market in China is experiencing a structural upgrade, with a significant increase in search interest for international travel, nearly doubling compared to the same period last year [1] Group 1: Destination Trends - Japan remains the most popular destination during the National Day holiday, with search interest doubling year-on-year. Other top destinations include Italy, France, Spain, New Zealand, South Korea, Indonesia, Australia, the United States, and the United Kingdom [1] - Emerging cities are gaining popularity, with Fukuoka's search interest surging over 3 times due to its unique food culture, and the Izu Peninsula seeing over 2 times increase in interest [4] - Greece's search interest skyrocketed by 7 times, particularly for Crete, while Ostend in Belgium experienced a remarkable growth of over 30 times [4] Group 2: Travel Experience Trends - The trend of "slow travel" is becoming prominent, with beach destinations like Okinawa seeing over 2 times growth in interest, and Phu Quoc in Vietnam experiencing nearly 7 times increase due to visa-free policies [5] - Mountain retreats are also gaining traction, with Trento in the Dolomites seeing over 3 times growth and the Haute-Savoie region in France achieving over 4 times increase in search interest [5][6] Group 3: Social Media Influence - The demand for visually appealing destinations is rising, with "Instagrammable" locations seeing significant increases in search interest. The Amalfi Coast in Italy and Prague in the Czech Republic both saw their search interest triple [7] - Natural landscapes are also attracting attention, with Lake Como in Italy experiencing nearly 3 times growth and Queenstown in New Zealand seeing close to double the interest [7]