Core Insights - The article highlights a significant increase in outbound travel demand among Chinese travelers during the National Day holiday, driven by the expansion of visa-free policies and the addition of international flight routes [1][3] Group 1: Travel Trends - The search interest for outbound travel among Chinese travelers has nearly doubled compared to the same period last year [1] - Japan remains the most popular destination, with Italy, France, Spain, New Zealand, South Korea, Indonesia, Australia, the United States, and the United Kingdom also ranking in the top ten [1] - Greece has seen a remarkable 7-fold increase in search interest, attributed to new direct flight options [1] Group 2: Emerging Destinations - There is a noticeable shift towards less traditional and more diverse travel destinations, with Japan leading the popularity chart [4] - Fukuoka's search interest surged over 3 times due to its unique culinary culture, while the Izu Peninsula's interest increased over 2 times [4] - Italy, Spain, and France have all experienced over 2 times growth in search volume, with Crete in Greece seeing a 10-fold increase and Ostend in Belgium experiencing over 30 times growth [4] Group 3: Travel Experience Preferences - The trend of "slow travel" is gaining traction, with travelers seeking relaxation through beach destinations [5] - Okinawa's search interest increased over 2 times, while Phu Quoc in Vietnam saw a nearly 7-fold increase [5] - Mountain retreats are also becoming popular, with Trento in Italy and the Haute-Savoie region in France seeing search interest growth of over 3 times and 4 times, respectively [5] Group 4: Social Media Influence - The demand for visually appealing travel experiences is rising, particularly among Generation Z travelers [6] - Destinations with cinematic qualities, such as the Amalfi Coast in Italy and Prague in the Czech Republic, have seen significant increases in search interest [6] - Natural landscapes, like Lake Como in Italy and Queenstown in New Zealand, are also attracting attention for their stunning scenery and adventure activities [6]

Core Insights - The outbound travel market in China is experiencing a structural upgrade, with a significant increase in search interest for international travel, nearly doubling compared to the same period last year [1] Group 1: Destination Trends - Japan remains the most popular destination during the National Day holiday, with search interest doubling year-on-year. Other top destinations include Italy, France, Spain, New Zealand, South Korea, Indonesia, Australia, the United States, and the United Kingdom [1] - Emerging cities are gaining popularity, with Fukuoka's search interest surging over 3 times due to its unique food culture, and the Izu Peninsula seeing over 2 times increase in interest [4] - Greece's search interest skyrocketed by 7 times, particularly for Crete, while Ostend in Belgium experienced a remarkable growth of over 30 times [4] Group 2: Travel Experience Trends - The trend of "slow travel" is becoming prominent, with beach destinations like Okinawa seeing over 2 times growth in interest, and Phu Quoc in Vietnam experiencing nearly 7 times increase due to visa-free policies [5] - Mountain retreats are also gaining traction, with Trento in the Dolomites seeing over 3 times growth and the Haute-Savoie region in France achieving over 4 times increase in search interest [5][6] Group 3: Social Media Influence - The demand for visually appealing destinations is rising, with "Instagrammable" locations seeing significant increases in search interest. The Amalfi Coast in Italy and Prague in the Czech Republic both saw their search interest triple [7] - Natural landscapes are also attracting attention, with Lake Como in Italy experiencing nearly 3 times growth and Queenstown in New Zealand seeing close to double the interest [7]

Core Insights - The report by Airbnb China indicates that the search interest for outbound travel among Chinese travelers has nearly doubled compared to the same period last year [1] - There is a structural upgrade in the demand for outbound travel, driven by the younger generation's preferences, shifting the focus from traditional popular destinations to emerging and diverse markets [1] Destination Trends - Japan remains the most searched destination during the Golden Week, followed by Italy, France, Spain, New Zealand, South Korea, Indonesia, Australia, the United States, and the United Kingdom in the top ten [1] - Among the top twenty searched city destinations, European cities occupy half of the spots, highlighting a strong interest in Europe [1] - Greece has seen a remarkable increase in search interest, soaring sevenfold year-on-year, attributed to the addition of new direct flights, indicating its rapid popularity among Chinese tourists [1]