Core Insights - The article highlights a significant increase in outbound travel demand among Chinese travelers during the National Day holiday, driven by the expansion of visa-free policies and the addition of international flight routes [1][3] Group 1: Travel Trends - The search interest for outbound travel among Chinese travelers has nearly doubled compared to the same period last year [1] - Japan remains the most popular destination, with Italy, France, Spain, New Zealand, South Korea, Indonesia, Australia, the United States, and the United Kingdom also ranking in the top ten [1] - Greece has seen a remarkable 7-fold increase in search interest, attributed to new direct flight options [1] Group 2: Emerging Destinations - There is a noticeable shift towards less traditional and more diverse travel destinations, with Japan leading the popularity chart [4] - Fukuoka's search interest surged over 3 times due to its unique culinary culture, while the Izu Peninsula's interest increased over 2 times [4] - Italy, Spain, and France have all experienced over 2 times growth in search volume, with Crete in Greece seeing a 10-fold increase and Ostend in Belgium experiencing over 30 times growth [4] Group 3: Travel Experience Preferences - The trend of "slow travel" is gaining traction, with travelers seeking relaxation through beach destinations [5] - Okinawa's search interest increased over 2 times, while Phu Quoc in Vietnam saw a nearly 7-fold increase [5] - Mountain retreats are also becoming popular, with Trento in Italy and the Haute-Savoie region in France seeing search interest growth of over 3 times and 4 times, respectively [5] Group 4: Social Media Influence - The demand for visually appealing travel experiences is rising, particularly among Generation Z travelers [6] - Destinations with cinematic qualities, such as the Amalfi Coast in Italy and Prague in the Czech Republic, have seen significant increases in search interest [6] - Natural landscapes, like Lake Como in Italy and Queenstown in New Zealand, are also attracting attention for their stunning scenery and adventure activities [6]

从目的地来看，日本继续蝉联黄金周热搜榜首，意大利、法国、西班牙、新西兰、韩国、印度尼西亚、 澳大利亚、美国和英国也跻身前十。在热搜前二十的城市目的地中，欧洲城市占据半数席位。值得关注 的是，受益于新增直飞航班，希腊搜索热度同比飙升7倍，凸显其在中国游客中的快速走热。 爱彼迎中国业务负责人孔直秋表示，中国旅行者对在地文化与独特体验的好奇心空前高涨。趋势显示， 25–29岁年轻职场人群因兴趣驱动而结伴出游，他们往往以热爱为驱动，将旅行视为生活方式，追求"旅 行即生活"的沉浸式体验。 趋势一：小众觉醒，旅行目的地"去中心化" 中国旅行者正逐步走出传统热门城市的框架，将目光投向更多新兴出境游目的地。今年国庆黄金周期 间，日本继续蝉联人气目的地榜首，搜索热度同比翻倍。除东京、大阪、京都外，更多潜力城市崭露头 角。福冈凭借美食文化的独特魅力，热度激增超3倍。距离东京仅两小时车程的伊豆半岛，凭借差异化 的自然与休闲度假体验，热度上涨超2倍。 在出境需求集中释放的背景下，年轻一代的出行选择推动目的地结构从传统热门向新兴和多元市场扩 展，显示出出境游市场需求的结构性升级趋势——9月10日，Airbnb爱彼迎中国发布的《2025 ...

Core Insights - The report by Airbnb China indicates that the search interest for outbound travel among Chinese travelers has nearly doubled compared to the same period last year [1] - There is a structural upgrade in the demand for outbound travel, driven by the younger generation's preferences, shifting the focus from traditional popular destinations to emerging and diverse markets [1] Destination Trends - Japan remains the most searched destination during the Golden Week, followed by Italy, France, Spain, New Zealand, South Korea, Indonesia, Australia, the United States, and the United Kingdom in the top ten [1] - Among the top twenty searched city destinations, European cities occupy half of the spots, highlighting a strong interest in Europe [1] - Greece has seen a remarkable increase in search interest, soaring sevenfold year-on-year, attributed to the addition of new direct flights, indicating its rapid popularity among Chinese tourists [1]