Core Insights - The summer travel season in China is experiencing significant growth, with a notable increase in searches for hotels, flights, and travel packages on Meituan's platform [1][3] - Popular domestic travel destinations include major cities like Beijing, Shanghai, and Xi'an, while lesser-known areas are gaining traction among younger travelers [1][3] Group 1: Travel Trends - Hotel accommodation searches increased by 48% year-on-year, flight searches rose by 99%, and travel group searches grew by 42% since July [1] - The top three popular attractions during the summer are Wansui Mountain Wuxia City, Zhongshanling Scenic Area, and Xi'an Museum [1] - Regions such as Jilin, Heilongjiang, Liaoning, and Xinjiang are identified as "cooling-off provinces" with rising tourism interest [1] Group 2: Emerging Destinations - Guizhou's Qiandongnan Miao and Dong Autonomous Prefecture saw a remarkable 197% increase in tourism heat, ranking first in the "emerging cooling-off destinations" list [3] - The popularity of local delicacies and unique experiences in Qiandongnan, such as river rafting and village culture, is attracting a younger demographic [3] Group 3: Activity Preferences - Water-based activities like water parks and rafting have seen a surge, with searches for water parks increasing by 176% and rafting by over 247% [3] - Night tourism is also gaining popularity, with events like the Qinhuangdao International Fireworks Festival drawing significant interest from out-of-town visitors [3] Group 4: Promotional Strategies - Meituan is offering a range of discounts on travel products, including flights, hotels, and attraction tickets, to capitalize on the summer travel boom [3] - Special promotional campaigns, such as "1 yuan for popular attractions," are designed to attract more customers and enhance travel experiences [3]