Core Viewpoint - The article discusses the rising trend of liquid versions of traditional snacks, particularly the "liquid candied hawthorn," in the beverage industry, highlighting how brands are innovating to attract consumers and differentiate themselves in a competitive market [3][14][34]. Group 1: Product Innovations - Several beverage brands have launched new products inspired by the candied hawthorn, such as Lele Tea's "Snow Top Hawthorn Strawberry Milk" and Ma Wu Beverage Factory's "Green Grape Milk Candied Hawthorn" [3][5]. - Other brands like "Lemon Right" and "Wu Yin Liang Pin" have introduced variations like "Hawthorn Lemon Tea" and "Northeast Hawthorn Berry" series, which are marketed as affordable liquid candied hawthorn options [8][10]. - The trend extends to other regional snacks being transformed into beverages, such as Ningbo's glutinous rice balls and Lanzhou's sweet fermented milk tea, showcasing a blend of traditional flavors with modern beverage formats [16][18][34]. Group 2: Market Dynamics - The beverage industry is experiencing intense competition, prompting brands to innovate and incorporate local snacks into their menus to stand out [15][36]. - The rapid pace of new product launches in the tea beverage sector is noted, with brands exploring various innovations from flavor combinations to seasonal offerings [37]. - The article emphasizes that while these innovations attract consumer attention, they also risk leading to market homogenization and consumer fatigue due to the sheer volume of similar products [40]. Group 3: Consumer Demand and Trends - The liquidization of traditional snacks meets consumer demand for nostalgic flavors while adapting to modern consumption habits, such as convenience for on-the-go drinking [41]. - Brands are leveraging the existing supply chain for core ingredients, allowing for cost-effective innovation without significant investment in new equipment [46]. - The trend aligns with a growing consumer preference for healthier options, as brands are reformulating traditional high-sugar snacks to reduce sugar content and incorporate healthier ingredients [46].