Core Insights - The arrival of high temperatures has led to an increase in summer travel among the elderly population, driving growth in the tourism and residency market [1][4][17] - Low-tier cities are becoming increasingly popular among the elderly for summer retreats, with significant growth in travel demand from these areas [1][6][19] Group 1: Market Trends - The "summer retreat" trend among the elderly is gaining momentum, with a reported 20% increase in orders for summer travel packages targeting this demographic [4][9] - Data indicates that travel demand from lower-tier cities has surged, with a 76.4% year-on-year increase in travel from county-level areas [4][6] - The elderly are shifting their travel preferences from traditional tourist spots to lesser-known small cities, which offer unique cultural experiences and a more relaxed atmosphere [3][12] Group 2: Consumer Behavior - The elderly demographic is increasingly seeking personalized travel experiences, focusing on emotional satisfaction and wellness during their trips [12][28] - There is a notable preference for slow-paced travel, with many elderly travelers favoring destinations that provide a comfortable and safe environment [12][16] - Cultural elements such as traditional crafts and local performances resonate well with the elderly, enhancing their travel experience [13][14] Group 3: Tourism Development - Local governments are responding to the needs of the elderly by developing age-friendly tourism projects, including accessibility improvements and tailored services [8][30] - The rise of "birdwatching" and "fishing" tourism is becoming a significant trend, with many elderly travelers engaging in these activities in small towns [20][22] - Concerts and cultural events are increasingly attracting older audiences, leading to a rise in tourism in lower-tier cities [25][27] Group 4: Strategic Recommendations - To effectively attract the elderly demographic, tourism products should focus on creating engaging cultural experiences combined with wellness offerings [32] - There is a need for customized travel services that cater specifically to the elderly, including transportation, dining, and medical support [30][31] - Developing a combination of cultural interest and wellness experiences can enhance the appeal of travel packages for the elderly [32][33]