Core Viewpoint - The article highlights the efforts of Fujian Province's market regulatory authorities to enhance the quality of small and micro enterprises, particularly in the homestay sector in Nanjing County, through systematic support and quality management initiatives [1][6]. Group 1: Background and Challenges - The homestay industry in Nanjing County faces challenges such as inconsistent service quality, lack of distinctive features, and severe homogenization in competition [1]. - Many visitors only stay for one night, indicating a struggle to retain customers and effectively sell local culture [1]. Group 2: Quality Management Initiative - Since 2019, the Fujian Provincial Market Regulatory Bureau has launched a quality management system certification enhancement initiative aimed at improving the management efficiency and quality levels of small and micro enterprises [1][2]. - The initiative focuses on the local homestay industry, leveraging quality management system certification as a key tool for improvement [1][2]. Group 3: Implementation and Support - A collaborative mechanism involving government, institutions, technical experts, and enterprises has been established to facilitate quality enhancement in Nanjing [3]. - A professional team was formed to conduct on-site research and diagnose issues in management processes, service quality, and cultural integration [3]. Group 4: Case Study - Longchang Leisure Tourism Co., Ltd. - Longchang Leisure Tourism Co., Ltd. serves as a benchmark case, having previously relied on natural customer flow and lacking systematic management [4]. - Under expert guidance, the company implemented comprehensive quality management upgrades, including creating a "service blueprint" and optimizing service touchpoints [4][5]. Group 5: Results and Impact - Post-implementation, Longchang's average occupancy rate increased from 58.5% to 81.5%, and lodging revenue grew by 30.1% year-on-year [5]. - The company transformed from merely providing accommodation to offering a comprehensive cultural experience, significantly enhancing customer satisfaction and reducing complaints by 62% [4][5]. Group 6: Broader Implications - The initiative has led to 17 homestay enterprises in Nanjing establishing and operating quality management systems, with 8 achieving ISO 9001 certification [5]. - The success of this initiative serves as a replicable model for small and micro enterprises across the city and province, promoting high-quality development [6].