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老乡鸡再冲港股IPO:业绩增速放缓、加盟效率低等问题引关注
Sou Hu Cai Jing· 2025-08-12 12:33
Core Viewpoint - Anhui Laoxiangji Restaurant Co., Ltd. (referred to as "Laoxiangji") has faced multiple challenges in its IPO journey, indicating that it has not yet established itself as a truly national brand in the competitive Chinese fast-food market [1][2] Financial Performance - Laoxiangji's revenue for the years 2022, 2023, and 2024 is reported at approximately RMB 45.28 billion, RMB 56.51 billion, and RMB 62.88 billion respectively, with a net profit increase from around RMB 2.52 billion in 2022 to approximately RMB 4.09 billion in 2024 [2][3] - However, revenue growth has significantly slowed, dropping from approximately 58.38% in 2022 to about 11.27% in 2024, while net profit growth has decreased from around 86.67% to less than 10% [2][3] Business Model and Expansion - Laoxiangji has rapidly increased its franchise store count from 118 at the end of 2022 to 653 by April 2025, while the number of direct-operated stores has decreased from 1,007 to 911 [4][5] - The average daily sales per franchise store is approximately RMB 12,400, significantly lower than the RMB 16,000 for direct-operated stores, indicating lower operational efficiency for franchises [4][5] Management and Operational Challenges - A significant portion of franchisees (about 55%) are former employees of Laoxiangji, but these stores have underperformed compared to independent franchisees, raising concerns about management and operational efficiency [6][7] - The company faces issues related to concentrated ownership, with key individuals holding 92.02% of voting rights, which may hinder diverse decision-making [8] Regulatory and Compliance Issues - Laoxiangji has encountered regulatory challenges, including a recent incident involving the illegal collection of personal information through its WeChat mini-program, which could damage consumer trust [8] - Food safety issues have also arisen, with reports of contaminated food leading to consumer complaints and potential legal repercussions, which could impact the company's reputation and IPO prospects [9][11]