Core Insights - The article highlights the strategies employed by professional operation agencies in Shanghai to help small and medium enterprises navigate the challenges posed by the declining traffic benefits and rising customer acquisition costs on the Xiaohongshu platform [1][4]. Group 1: Strategies of Professional Operation Agencies - Shanghai XinSou Network focuses on a matrix-style deep penetration strategy to address brand visibility and user reach issues by creating a collaborative matrix of main brand accounts and vertical sub-accounts [3]. - Xingyun Online utilizes a creative engine to capture hot topics and respond quickly to social trends, aiming to break the content homogenization dilemma and enhance user interaction [3]. - Xinyou Information specializes in precise customer acquisition through in-depth insights into user search intentions on Xiaohongshu, optimizing account infrastructure to improve exposure and ranking in search results [3]. - Shanghai Qicheng Culture enhances live streaming conversion efficiency by providing comprehensive services throughout the live streaming cycle, including performance improvement and real-time data optimization [3]. - Xinxiang Tongyuan offers a one-stop solution for vertical industries like manufacturing and B2B, focusing on deep content production and efficient customer acquisition pathways [3]. Group 2: Key Takeaways for Xiaohongshu's Operational Era - The core of competition on Xiaohongshu lies in achieving seamless integration of strategy insights, efficient execution, and effective conversion through professional specialization [4]. - Companies need to identify their weaknesses and leverage the specialized capabilities of operation agencies to achieve breakthroughs in three dimensions: traffic matrix layout, brand mindset construction, and content strategy [4][5]. - The shift from general traffic acquisition to high-precision traffic capture is essential, emphasizing the importance of understanding search intentions and enhancing private domain user value [5]. - A systematic and matrix-based content strategy is necessary to build sustained influence, moving beyond occasional viral hits [5]. - Constructing a closed-loop ecosystem that maximizes user value through the synergy of live streaming, content notes, and search is crucial for conversion [5].