Overview - The demand for children's swimming training is increasing due to rising family income levels and changing consumption concepts, with parents willing to invest more in sports education [1][5] - Swimming is favored by parents as it not only promotes physical fitness but also cultivates survival skills, leading to a seasonal surge in demand, particularly during hot summer months [1][5] - The market size for children's swimming training in China is projected to reach 8.04 billion yuan in 2024, representing a year-on-year growth of 13.79% and accounting for 59.0% of the overall swimming training market [1][6] Development History - The children's swimming training sector began to emerge in the 1980s and 1990s alongside the promotion of national fitness initiatives, initially characterized by small-scale participation [2] - Recent government policies have increasingly supported the development of youth sports education, including swimming, which has led to the proliferation of professional chain training institutions [2][3] - The industry is evolving towards diversification, specialization, and the integration of technology, such as smart teaching devices and online course platforms [2] Market Policies - The Chinese government has issued several policies to enhance the development of the education and training sector, including stricter requirements for safety facilities and coach qualifications in swimming training [3] Industry Chain - The upstream of the children's swimming training industry includes facility construction, equipment manufacturing, and coach training, while the downstream consists of students and their parents [4] Current Development - The increasing focus on children's comprehensive quality education has led to a growing willingness among parents to invest in swimming training, further fueled by seasonal demand spikes [5] - The number of children participating in swimming training is expected to reach 11.68 million in 2024, with a year-on-year growth of 10.82%, indicating a broad growth potential for the industry [5][6] Competitive Landscape - The children's swimming training market in China is highly fragmented, with numerous local participants, although leading institutions are gradually increasing their market share due to compliance policies [7] - Key players in the industry include companies like Aolvis, Kuqiu Children's Swimming Club, and Blue Flag Enterprises, among others [7][8] Future Trends - Future children's swimming training courses are expected to focus more on diversification and personalization, introducing advanced classes and integrating survival skills and competitive training [9][10] - The application of technology, such as AI stroke analysis systems and VR drowning simulation training, is anticipated to enhance skill acquisition and safety in swimming training [9][10]