Core Insights - The children's book market is transitioning from a "golden age" to a "rapid current era," facing challenges primarily from digital screens as competitors for children's attention [1] - The 2025 China Shanghai International Children's Book Fair features 474 exhibitors from 35 countries and regions, showcasing over 20,000 new titles and hosting 322 professional and reading promotion activities [1] Group 1: Market Trends - The competition for children's reading is increasingly dominated by screens, prompting industry professionals to seek ways to engage the new generation of readers [1] - The introduction of the "Global Children's Book Launch Platform" at the fair highlights the industry's focus on innovative presentation and engagement strategies [2] Group 2: Reading Promotion - The importance of physical books over digital alternatives is emphasized, with parents encouraged to model reading behavior for their children [2] - Interactive and immersive experiences, such as the "Heart Oasis" themed area at the fair, aim to promote mental health and imagination among young readers [2] Group 3: Innovation in Content - Embracing technology to enhance reading experiences is a key focus for children's book publishers, with new products like the AI children's exploration camera being introduced [3] - Unique and creatively designed books, such as a pop-up book themed around Kashgar, are gaining attention and fostering international collaboration [3] Group 4: Engagement with Young Readers - Interactive formats are favored by children, as evidenced by activities at the fair that encourage creativity and artistic expression [4] - The fair serves as a platform for inspiring young readers and potential future authors, planting the seeds of creativity and love for reading [5]