Core Viewpoint - The sanitary napkin industry is undergoing significant changes following the exposure of industry malpractices during the CCTV 3.15 Gala, prompting various entrepreneurs, including celebrities, to enter the market and address consumer concerns about product safety and transparency [6][7][8]. Industry Overview - The sanitary napkin industry has faced a trust crisis due to revelations of poor practices, leading to increased interest from outside entrepreneurs to enter the market [6][8]. - Notable figures such as Huang Zitao, Chen Nian, and Yu Minhong have announced plans to launch their own sanitary napkin products, indicating a shift in the competitive landscape [8][9]. Huang Zitao's Initiative - Huang Zitao, a well-known celebrity, has publicly committed to producing sanitary napkins, emphasizing the importance of product safety and factory transparency [6][7]. - He has stated that his wife has tested several product samples, and while there are minor flaws, he assures consumers of their cleanliness and safety [6][7]. - Huang Zitao aims to create a transparent manufacturing process, allowing consumers to observe production at all times [7]. Market Reactions - Huang Zitao's announcement has generated significant online engagement, with the related topic reaching 250 million views and approximately 500,000 interactions on social media [7]. - Consumer reactions are mixed, with many expressing support for Huang's initiative, while others remain skeptical about the quality and production methods [7][8]. Competitor Developments - Other companies are also entering the sanitary napkin market, with Chen Nian's Fan Ke and Yu Minhong's Dongfang Zhenxuan planning to launch their products soon [8][9]. - Dongfang Zhenxuan has committed to meeting multiple safety standards and ensuring a controlled supply chain for their sanitary napkin products [9]. Huang Zitao's Business Background - Huang Zitao has taken over his father's entertainment company, Longtao Entertainment, and is involved in multiple businesses across various sectors, including entertainment and e-commerce [4][15]. - His recent ventures into live streaming and product sales have garnered significant attention, contributing to his growing influence in the market [16][17].