差异化发展+五维能力建设
Search documents
2025中国美丽健康产业集群研究报告重磅发布
Sou Hu Cai Jing· 2025-11-29 16:41
Core Insights - The 2025 China Beauty Health Industry Cluster Research Report was released at the 2025 Oriental Beauty Valley International Cosmetics Conference, highlighting the high-quality development index of China's cosmetics industry clusters [2] - China's cosmetics market has surpassed 1 trillion yuan for two consecutive years, making it the largest consumer market globally, with domestic brands capturing 55.2% market share in 2024 [2] - The report identifies key industry clusters such as Shanghai Oriental Beauty Valley, Guangzhou Southern Beauty Valley, and Shandong Northern Beauty Valley as benchmarks for high-quality development [2] Industry Overview - The report emphasizes the transition of China's beauty and health industry from scale expansion to quality-driven growth, providing a scientific basis and action guide for this shift [2] - The emergence of various regional beauty clusters is driven by factors such as the rise of domestic brands, technological changes, and policy support, leading to a "beauty valley" development pattern across the country [2] Challenges and Strategic Recommendations - Common challenges faced by the industry clusters include reliance on imported core raw materials, pressure for green transformation, homogenized competition, shortage of high-end talent, and insufficient internationalization capabilities [3] - The report suggests a dual-driven path of "differentiated development + five-dimensional capability building," urging clusters to adopt precise development strategies based on their positioning [3] - Key areas for systematic development include innovation capability, green transformation, product safety, regional coordination, and openness to international markets [3]