市场与政府协同

Search documents
浙江义乌小商品市场商户吕成均以恒心办恒业—— 卖秤23年,称出了什么?(走市场 看韧性 强信心)
Ren Min Ri Bao· 2025-06-11 21:56
Core Insights - The article highlights the resilience and innovative strategies of a company in the Yiwu small commodity market, particularly focusing on its ability to adapt and thrive despite challenges such as order cancellations from international clients [1][2]. Company Overview - The company, Chaolan Import and Export Co., Ltd., specializes in electronic scales and has established itself as the largest scale vendor in Yiwu International Trade City, showcasing over 2,000 types of scales in a spacious 800-square-meter store [1][2]. - The founder, Lü Chengjun, has a diverse background in sales, having sold various products before focusing exclusively on scales since 2002, which has led to consistent business growth [1][2]. Innovation and Market Strategy - Lü Chengjun emphasizes the importance of innovation in addressing market pain points, launching an average of four to five new products each month based on customer feedback [2][3]. - A notable product is the self-generating electric scale, which is expected to generate over 1 million yuan in sales in its first year, reflecting the company's commitment to quality and differentiation in a competitive market [2][3]. Market Presence and Expansion - The company has successfully expanded its market reach, selling products to over 60 countries and establishing seven overseas agents, demonstrating a robust international presence [3][5]. - Sales distribution indicates that traditional sales account for 50%, exhibition sales for 30%, and e-commerce for 20%, showcasing a diversified sales strategy [4][5]. Confidence in the Market - Lü Chengjun expresses confidence in the Yiwu market and the broader Chinese economy, noting that many entrepreneurs' children are returning to Yiwu to continue their family businesses, indicating a strong belief in future growth [5]. - The article concludes with a sense of optimism among the 75,000 merchants in Yiwu, highlighting their collective resilience and readiness to face future challenges [5].