Core Insights - The global action camera market is undergoing significant changes, with DJI emerging as a dominant player while GoPro's market share is declining [2][11]. Action Camera Market - GoPro, which held over 75% of the global market share in 2022-23, is projected to see its revenue share drop to 18% by 2025 [2]. - DJI has rapidly ascended to the top of the action camera market, capturing 66% of the global market share by Q3 2025 [2]. - Another Chinese brand, Insta360, currently holds approximately 13% of the market share [2]. 360 Camera Market - DJI entered the 360 camera market on July 31, 2023, and within three months, its first 360 camera, Osmo360, achieved a 49% market share in Chinese e-commerce and 43% globally [4]. - The rapid growth of DJI in the 360 camera segment is contributing to a restructuring of the global market landscape [4]. Market Performance - Recent sales data from JD.com indicates that DJI's products dominate the action camera category, with Osmo Action 5 Pro, Osmo Nano, and Osmo Action 4 taking the top three spots [7]. - The Osmo 360, launched less than three months ago, has already secured the top position in the outdoor 360 action camera sales rankings [9]. Industry Implications - DJI's success in both action and 360 cameras highlights the technological strength of Chinese brands and their ability to compete in the global handheld imaging market [11].