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台山新宁市场“鬼秤”问题:流量时代,监管需适应网红镜头
Nan Fang Du Shi Bao· 2025-03-25 12:07
Core Viewpoint - The incident at Taishan Xinning Market highlights the need for regulatory adaptation in the era of social media and influencer scrutiny, emphasizing the importance of market integrity and effective management [1][4]. Group 1: Incident Overview - Taishan Xinning Market was exposed for using "ghost scales," leading to public outrage and complaints from consumers [1]. - The local market supervision authority has initiated legal proceedings against two vendors for violating measurement accuracy, and multiple enforcement actions are being taken to address the issue [1][3]. Group 2: Role of Influencers - The management's perception of influencers as disruptors reflects a misunderstanding of their role in market oversight, as their exposure can serve as a mechanism for accountability [2]. - Successful examples, such as "Fei Juan Snack" in Suixi County, demonstrate that businesses adhering to integrity can benefit from positive exposure on social media, leading to increased consumer traffic [2]. Group 3: Economic Implications - The flow of information through social media is crucial for urban development, as a positive market environment can attract tourists and consumers, boosting various industries [3]. - Cities that manage to convert negative incidents into positive narratives can enhance their image and economic prospects, as seen in the response to the "ghost scale" incident in Lianyungang [2][3]. Group 4: Recommendations for Improvement - The management of Taishan Xinning Market should strengthen regulatory practices and establish mechanisms to promote integrity among vendors [3][4]. - Enhancing enforcement capabilities and training for regulatory personnel is essential for effective problem resolution [3]. - Collaboration with influencers and social entities can create a cooperative environment for market governance [3][4].