流量时代
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罗永浩对话周鸿祎:企业家做网红你怎么看?
Sou Hu Cai Jing· 2025-09-24 09:44
Core Insights - The conversation between Luo Yonghao and Zhou Hongyi highlights the evolving role of entrepreneurs in the age of social media, emphasizing the necessity for visibility and engagement with the public to maintain relevance and market presence [1][3]. Group 1: Entrepreneurial Visibility - Zhou Hongyi points out that with the rise of platforms like Douyin, which has over 800 million daily users, entrepreneurs must adapt to the changing landscape where short videos dominate attention spans [1][3]. - The public's expectations of entrepreneurs have shifted, favoring personal engagement over corporate branding, making it essential for founders to present themselves as relatable figures [1][3]. Group 2: The Importance of Traffic - Zhou emphasizes that in the current environment, traffic is crucial for product sales, and many startups in Silicon Valley face challenges with product launches due to insufficient initial visibility [3][4]. - The case of Xibei's "pre-made dish incident" illustrates the consequences of lacking visibility, where the company suffered from not having enough public engagement [3]. Group 3: Risks and Rewards of Public Engagement - Zhou acknowledges the dual nature of visibility, noting that increased traffic can lead to greater scrutiny and criticism, requiring entrepreneurs to be cautious in their public statements [4]. - Zhou's own experiences demonstrate the balance between building a personal brand and focusing on product development, indicating that while public engagement is important, it should not detract from core business objectives [4].
从一个“传播贡献奖”引发的争议说起(锐见)
Ren Min Ri Bao· 2025-05-08 22:42
Core Viewpoint - The debate surrounding the awarding of the "Communication Contribution Award" to Dong Yuhui highlights the ongoing tension between serious and popular literature, emphasizing the need for literature to engage with a broader audience in the context of new media and internet culture [1][2]. Group 1: Literature and New Media - Literature faces significant challenges in reaching readers due to the dominance of visual media forms like films and short videos, which have greater dissemination advantages in the current fragmented information landscape [2]. - The success of literary magazines like "People's Literature" and "Harvest" in live streaming events, achieving over a million subscriptions and billions of likes, indicates a shift in how literature can be promoted and consumed [2]. - The emergence of live streaming as a platform for literary engagement allows authors to connect directly with readers, transforming literature into a more accessible and communal experience [2][3]. Group 2: The Role of Literature in Society - The recognition of Dong Yuhui's contributions through the "Communication Contribution Award" reflects a broader effort within the literary community to adapt to new communication forms and reach wider audiences [3]. - The notion that literature should embrace new media to thrive suggests a paradigm shift where classic works can find renewed relevance in the digital age, as indicated by the positive reception of literary promotions through live streaming [3]. - The importance of having knowledgeable literary advocates in the live streaming space is emphasized, as superficial promotion may not lead to genuine engagement with literature [3].
台山新宁市场“鬼秤”问题:流量时代,监管需适应网红镜头
Nan Fang Du Shi Bao· 2025-03-25 12:07
Core Viewpoint - The incident at Taishan Xinning Market highlights the need for regulatory adaptation in the era of social media and influencer scrutiny, emphasizing the importance of market integrity and effective management [1][4]. Group 1: Incident Overview - Taishan Xinning Market was exposed for using "ghost scales," leading to public outrage and complaints from consumers [1]. - The local market supervision authority has initiated legal proceedings against two vendors for violating measurement accuracy, and multiple enforcement actions are being taken to address the issue [1][3]. Group 2: Role of Influencers - The management's perception of influencers as disruptors reflects a misunderstanding of their role in market oversight, as their exposure can serve as a mechanism for accountability [2]. - Successful examples, such as "Fei Juan Snack" in Suixi County, demonstrate that businesses adhering to integrity can benefit from positive exposure on social media, leading to increased consumer traffic [2]. Group 3: Economic Implications - The flow of information through social media is crucial for urban development, as a positive market environment can attract tourists and consumers, boosting various industries [3]. - Cities that manage to convert negative incidents into positive narratives can enhance their image and economic prospects, as seen in the response to the "ghost scale" incident in Lianyungang [2][3]. Group 4: Recommendations for Improvement - The management of Taishan Xinning Market should strengthen regulatory practices and establish mechanisms to promote integrity among vendors [3][4]. - Enhancing enforcement capabilities and training for regulatory personnel is essential for effective problem resolution [3]. - Collaboration with influencers and social entities can create a cooperative environment for market governance [3][4].