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罗永浩对话周鸿祎:企业家做网红你怎么看?
Sou Hu Cai Jing· 2025-09-24 09:44
9月24日午间,罗永浩在微博上发布了与周鸿祎深度对话的博客。 视频的开篇罗永浩率先抛出话题:"现在很多企业家选择闷声发大财,也有很多企业家选择了抛头露面,你一直以来面对公众都是比较活跃的企业家之一, 所以你对这两种选择有什么看法吗?" 图源:视频截图 此外周鸿祎还指出了流量的反噬作用,流量越大就越有人看你不顺眼。还有就是说话要变得小心,有时候言多必失,还有就是占用精力很多。 2024年周鸿祎频繁在各种场合亮相,并做了很多"出圈"的事件。最具代表性的就是4月28日,在社交平台公开拍卖自己开了9年的座驾迈巴赫S600。飞瓜数据 显示,他个人的抖音账号共直播两场,观看人次均超过300w,其中深夜两点开始的直播依然有超过429w人次观看。从27日至今涨粉27万,其中直播带来的 粉丝量超15万,较此前该账号粉丝量翻倍。 对此周鸿祎指出了几个关键要素,首先,抖音在全中国流行后每天至少有8亿人在刷,而且看一次就上瘾,大脑就被格式化了,除了短视频别的就看不了 了,甚至看电影都没耐心。在流量全跑到短视频的情况下,一个企业是要卖货的,是要宣传自己的,那就必须要跟着。 此外,周鸿祎还在2024北京车展上,爬上东风猛士917车顶成为 ...
从一个“传播贡献奖”引发的争议说起(锐见)
Ren Min Ri Bao· 2025-05-08 22:42
Core Viewpoint - The debate surrounding the awarding of the "Communication Contribution Award" to Dong Yuhui highlights the ongoing tension between serious and popular literature, emphasizing the need for literature to engage with a broader audience in the context of new media and internet culture [1][2]. Group 1: Literature and New Media - Literature faces significant challenges in reaching readers due to the dominance of visual media forms like films and short videos, which have greater dissemination advantages in the current fragmented information landscape [2]. - The success of literary magazines like "People's Literature" and "Harvest" in live streaming events, achieving over a million subscriptions and billions of likes, indicates a shift in how literature can be promoted and consumed [2]. - The emergence of live streaming as a platform for literary engagement allows authors to connect directly with readers, transforming literature into a more accessible and communal experience [2][3]. Group 2: The Role of Literature in Society - The recognition of Dong Yuhui's contributions through the "Communication Contribution Award" reflects a broader effort within the literary community to adapt to new communication forms and reach wider audiences [3]. - The notion that literature should embrace new media to thrive suggests a paradigm shift where classic works can find renewed relevance in the digital age, as indicated by the positive reception of literary promotions through live streaming [3]. - The importance of having knowledgeable literary advocates in the live streaming space is emphasized, as superficial promotion may not lead to genuine engagement with literature [3].
台山新宁市场“鬼秤”问题:流量时代,监管需适应网红镜头
Nan Fang Du Shi Bao· 2025-03-25 12:07
Core Viewpoint - The incident at Taishan Xinning Market highlights the need for regulatory adaptation in the era of social media and influencer scrutiny, emphasizing the importance of market integrity and effective management [1][4]. Group 1: Incident Overview - Taishan Xinning Market was exposed for using "ghost scales," leading to public outrage and complaints from consumers [1]. - The local market supervision authority has initiated legal proceedings against two vendors for violating measurement accuracy, and multiple enforcement actions are being taken to address the issue [1][3]. Group 2: Role of Influencers - The management's perception of influencers as disruptors reflects a misunderstanding of their role in market oversight, as their exposure can serve as a mechanism for accountability [2]. - Successful examples, such as "Fei Juan Snack" in Suixi County, demonstrate that businesses adhering to integrity can benefit from positive exposure on social media, leading to increased consumer traffic [2]. Group 3: Economic Implications - The flow of information through social media is crucial for urban development, as a positive market environment can attract tourists and consumers, boosting various industries [3]. - Cities that manage to convert negative incidents into positive narratives can enhance their image and economic prospects, as seen in the response to the "ghost scale" incident in Lianyungang [2][3]. Group 4: Recommendations for Improvement - The management of Taishan Xinning Market should strengthen regulatory practices and establish mechanisms to promote integrity among vendors [3][4]. - Enhancing enforcement capabilities and training for regulatory personnel is essential for effective problem resolution [3]. - Collaboration with influencers and social entities can create a cooperative environment for market governance [3][4].