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1688电商选品法:市场分析趋势洞察(上篇)
Sou Hu Cai Jing· 2025-09-10 07:04
Group 1 - The core viewpoint emphasizes that product selection and operation are critical factors for merchants to stand out in the competitive e-commerce landscape, particularly on platforms like 1688 [1] - The article outlines a three-step approach for effective product selection: market trend insight, in-depth competitor analysis, and potential new product discovery [1] - Market trend analysis involves examining product categories, price ranges, business models, service analysis, and regional analysis to understand sales trends [1] Group 2 - Understanding the overall market size and expected growth rate of product categories can indicate significant opportunities for explosive sales [2] - The article provides data on various product categories, highlighting the number of items, transaction counts, and sales figures over a 30-day period, with specific percentages indicating market share [3] - The use of data analytics tools like the Store Radar allows e-commerce sellers to identify hot-selling and trending products through keyword searches and multi-dimensional sales analysis [5] Group 3 - The Store Radar's cross-border market rankings, such as the best-selling and rapidly rising product lists, assist merchants in discovering popular international products and those with fast-growing sales [6] - The analysis of market demand for specific keywords can reveal strong market potential, prompting merchants to focus on these categories for future growth [5]