常青战略2030
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全球啤酒巨头喜力换帅,掌舵人范登布林克今夏卸任
Xi Niu Cai Jing· 2026-01-19 09:15
Group 1 - Heineken's CEO, Dolf van den Brink, will step down on May 31, 2026, after over 28 years with the company, amid performance pressures [2] - The company's beer sales have faced significant declines, particularly in Europe and the US, leading to a drop in market confidence and stock price [2] - Following the announcement, Heineken's stock price fell by more than 4%, highlighting its underperformance compared to competitors Anheuser-Busch InBev and Carlsberg [2] Group 2 - The board has officially begun the search for a new CEO, with speculation about potentially breaking the tradition of internal promotions to bring in an external leader for a fresh perspective [2] - The new CEO will be tasked with executing the "Evergreen Strategy 2030," focusing on core brands and market re-engagement to meet sales and profit targets amid changing consumer demands and cost pressures [3]