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良心价赢得游客心
Jing Ji Ri Bao· 2025-07-11 22:24
Core Insights - The article discusses the rising issue of overpriced goods in tourist attractions, highlighting the negative impact on visitor experience and trust [1][2] - It emphasizes the success of the Longtan Grand Canyon scenic area, which adopted a low-price strategy, leading to increased visitor numbers and positive word-of-mouth [2][3] - The importance of maintaining a balance between fair pricing and business sustainability is underscored, advocating for a win-win situation for tourists, businesses, and scenic areas [2][3] Group 1 - Tourist complaints about high prices for basic goods in scenic areas are prevalent, with examples of exorbitant pricing for items like bottled water and fruit [1] - Some scenic areas justify higher prices due to factors like remote locations and high operating costs, but excessive pricing and poor quality lead to visitor distrust [1][2] - The Longtan Grand Canyon's pricing strategy of 1 yuan for ice pops and 2 yuan for bottled water has attracted significant attention and increased visitor flow, demonstrating the effectiveness of fair pricing [2] Group 2 - The emotional value of low pricing creates a sense of surprise and satisfaction among visitors, enhancing their overall experience [2][3] - Establishing a price hearing system involving visitor representatives helps to eliminate information asymmetry and fosters trust [2] - Scenic areas should focus on diversifying tourism products and enhancing visitor experiences to transition from a "flow economy" to a "retention economy" [3]