Core Viewpoint - The issuance of the "Guidelines for Compliance of Charging Behavior of Online Trading Platforms" aims to standardize and guide the charging behavior of online trading platforms, protect the legitimate rights and interests of operators, and promote the sustainable and healthy development of the platform economy [1][9]. Summary by Sections Section 1: Purpose and Importance of the Guidelines - The guidelines provide clear action guidance for the charging behavior of online trading platforms, aligning with the goals of promoting innovation and establishing a normalized regulatory system for the platform economy [2]. - The guidelines emphasize preventive regulation, shifting the focus from post-event enforcement to proactive compliance, thereby enhancing the precision and effectiveness of regulatory oversight [2][4]. Section 2: Specific Provisions of the Guidelines - The guidelines offer general guidance on charging behavior, addressing operator concerns and promoting compliance management by ensuring transparency in charging practices [3][6]. - Platforms are required to publicly disclose charging items, rules, and standards prominently on their homepage, ensuring operators can easily access and understand this information [3][8]. - The guidelines prohibit unreasonable promotional fees and require platforms to clarify the sharing of subsidy burdens with operators before conducting promotional activities [3][7]. Section 3: Encouragement of Compliance Culture - The guidelines encourage platforms to establish compliance management systems to mitigate potential legal risks and enhance operational integrity [4][5]. - Platforms are urged to adopt measures to reduce the financial burden on operators, including flexible pricing strategies and support during emergencies [7][8]. Section 4: Prohibition of Unreasonable Charging Practices - The guidelines outline specific unreasonable charging behaviors that platforms must avoid, such as duplicate charges, charging without providing services, and price discrimination among operators [8]. - Platforms are required to adhere strictly to relevant laws and regulations, ensuring fair competition and transparency in their charging practices [8][9].