央视网消息：国务院新闻办公室22日上午举行"高质量完成'十四五'规划"系列主题新闻发布会，市场监管总局有关负责人介绍，我国平台 经济正处于转型发展的关键时期，市场监管总局坚持管促结合、刚柔并济，维护网络交易秩序、净化网络市场环境，共督促平台删除违法商品 信息454.1万条，责令停止平台服务网店5.8万个次。 市场监管总局通过构建政策体系，促进平台经济有序竞争、创新发展。同时，会同相关部门持续开展网络市场监管专项行动，对乱象"出 重拳"治理。 国家市场监督管理总局副局长邓志勇称："过去五年中，数字技术与各行业加速融合，新业态新模式不断涌现，带来了新的经济增长点， 但流量优先、算法滥用、竞争失序等潜在风险也影响了平台经济的健康发展。" 市场监管总局出台《关于推动网络交易平台企业落实合规管理主体责任的指导意见》，引导平台完善合规管理机制。 邓志勇称："共督促平台删除违法商品信息454.1万条，责令停止平台服务网店5.8万个次，查处涉网类案件10.5万件。督促网络交易平台全 面取消'仅退款'、解除'自动跟价''强制运费险'等不合理限制，提升收费合理性和透明度。" ...

Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fair practices and reducing the financial burden on operators [5]. Summary by Sections Section 1: Introduction to the Guidelines - The guidelines were established to standardize and guide the charging behavior of online trading platforms, protecting the legitimate rights of operators and promoting sustainable development of the platform economy [5]. Section 2: Principles of Charging - Platforms must adhere to principles of fairness, legality, and good faith when setting fees, considering the operational conditions of the operators [6]. - Platforms are encouraged to adopt flexible pricing strategies to reduce the burden on operators and support their development [7]. Section 3: Compliance Management - Platforms are required to establish compliance management responsibilities, including the creation of compliance organizations and the appointment of compliance personnel [6][7]. - A risk identification and assessment mechanism for unreasonable charging behaviors must be established [8]. Section 4: Public Disclosure Obligations - Platforms must publicly disclose their charging rules and service agreements prominently on their homepage [3][9]. - Any modifications to charging rules must be publicly consulted, with a minimum consultation period of seven days [9]. Section 5: Prohibited Practices - Platforms are prohibited from charging operators multiple times for the same service, charging without providing services, or imposing fees for basic operational data [3][9]. - Price discrimination against operators with similar transaction conditions is also forbidden [3]. Section 6: Support for Small Operators - Platforms are encouraged to provide preferential treatment and fee reductions for small and medium-sized enterprises to support their survival and growth [7]. Section 7: Handling of Fees and Guarantees - Platforms must carefully assess the necessity of collecting security deposits from operators and ensure that any fees charged are reasonable and transparent [9][10].

本报讯 7月31日，市场监管总局发布并施行《网络交易平台收费行为合规指南》（以下简称《指 南》），进一步规范网络交易平台向平台内经营者收取佣金、抽成、会员费、技术服务费、信息服务 费、营销推广费等收费行为。 《指南》明确，平台收费规则公示义务，要求平台在首页显著位置持续公示平台收费服务协议内容、交 易规则信息等。明确平台修改收费规则需依法公开征求意见。明确收费规则历史版本保存时间，完整保 存修改后的版本生效之日前三年的全部历史版本。 《指南》规定，平台不得向平台内经营者重复收费，不得只收费不服务、少服务，不得转嫁应当由平台 自身承担的费用，不得向平台内经营者收取提供其基础经营数据的费用，不得强制或者变相强制平台内 经营者购买服务或者参加推广、促销活动并收费，不得利用不合理的保证金等形式变相收费或者提高收 费标准，不得对具有同等交易条件的平台内经营者实行价格歧视等。 《指南》明确了平台收费应遵循的原则，倡导降低平台内经营者负担，强化平台合规自律，规范平台收 费行为。《指南》要求，平台落实合规管理主体责任，健全合规管理组织、配备合规管理人员，及时将 监管制度内化为合规制度，建立不合理收费行为风险识别评估机制，加强 ...

Core Viewpoint - The newly implemented "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" aims to regulate the charging behaviors of online platforms, addressing issues of excessive fees and unfair practices that hinder the development of small and medium-sized enterprises [1][20]. Summary by Sections 1. Key Prohibitions in the Guidelines - The guidelines prohibit eight types of unreasonable charging behaviors, including repeated charging for the same service, charging without providing corresponding services, and transferring costs that should be borne by the platform to merchants [3][8]. - Specific prohibitions include: - Repeated charging for the same service at different stages [8]. - Charging without adequate service provision [7]. - Transferring platform costs to merchants, such as delivery personnel's social security fees [7][9]. - Charging for basic operational data that should be provided for free [7][9]. - Forcing merchants to participate in promotional activities [9]. - Price discrimination among merchants under similar conditions [9]. 2. Transparency Requirements - The guidelines establish four major transparency requirements to enhance the clarity of charging practices: - Continuous public disclosure of all charging items, rules, and standards on the platform's homepage [11][12]. - A mandatory seven-day public consultation period before any changes to charging rules [11][12]. - Retention of historical versions of charging rules for three years for reference [11][12]. - Clear disclosure of marketing fees and their calculation methods [11][12]. 3. Impact on Platform Economics - The guidelines are expected to reshape the relationship between platforms and merchants, shifting from a "traffic-first" approach to a "value-first" model [14][20]. - Platforms will face pressure to adjust their profit models, as seen in the case of Meituan, where commission income is significant but often includes hidden fees that can exceed 30% for merchants [14][15]. - The guidelines encourage platforms to provide more favorable terms for small and medium-sized merchants, potentially reducing their operational costs [16][20]. 4. Challenges and Future Outlook - Despite the positive implications, challenges remain in enforcing the guidelines, as platforms may find ways to circumvent regulations through rebranding fees or adjusting pricing structures [21][22]. - The effectiveness of the guidelines will depend on the regulatory authorities' ability to enforce compliance and the platforms' willingness to adapt to the new rules [21][24]. - The guidelines represent a significant step towards a more equitable market environment, aiming to stabilize the income of nearly 200 million flexible workers and prevent severe social conflicts [20][27].

Core Viewpoint - The article discusses the recently released "Compliance Guidelines for Charging Behavior of Online Trading Platforms," which aims to regulate platform charging practices, reduce the burden on platform operators, and promote mutual development between platforms and their operators [2][4]. Summary by Sections Development of Platform Economy - The platform economy in China has seen rapid growth, with online shopping users expected to reach 974 million by December 2024, accounting for nearly 90% of internet users. The online retail sales of physical goods are projected to reach 13,081.6 billion yuan, representing 26.8% of total retail sales [2]. Issues in Charging Practices - There are numerous complaints from merchants regarding the complexity and lack of transparency in platform charging practices. Issues include excessive and unclear fees, forced purchases of services, and hidden charges [2][4]. Focus on Reducing Burden on Operators - The guidelines emphasize the need to reduce the financial burden on platform operators, recognizing that both platforms and operators are in a symbiotic relationship. The success of one is tied to the success of the other [3][6]. Specific Requirements for Charging Practices - The guidelines outline several unreasonable charging behaviors that need to be addressed, such as duplicate charges, charging without providing services, and price discrimination among operators with similar transaction conditions [4][5]. Compliance as a Foundation - Compliance with laws and industry standards is crucial for platform charging practices. The guidelines encourage industry associations to promote self-regulation and establish communication mechanisms with platforms to ensure fair charging practices [5]. Support for Small and Medium-sized Enterprises - The guidelines advocate for platforms to provide preferential services and support for small and medium-sized enterprises (SMEs), recognizing their vulnerable position and the importance of their participation in the platform economy [6][7].

Core Viewpoint - The National Market Supervision Administration has implemented the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to regulate the fees charged by platforms to operators, aiming to promote fair competition and optimize the platform economy ecosystem [1][2]. Group 1: Regulation of Charging Behavior - The guidelines aim to standardize the charging behavior of online platforms, which includes commissions, service fees, and promotional fees, to ensure transparency and fairness in the market [2][3]. - Experts highlight issues such as platforms using traffic support as leverage to force merchants into purchasing promotional services, which undermines fair competition [2][3]. - The guidelines require platforms to establish clear charging standards and publicize their fee structures, which will help make hidden costs visible to merchants [3][4]. Group 2: Reducing Burden on Operators - The guidelines encourage platforms to adopt flexible pricing strategies that benefit small and medium-sized merchants, thereby reducing their operational costs and enhancing their profitability [4][5]. - By lowering the financial burden on operators, the guidelines are expected to stimulate market vitality and enhance the survival space for small businesses [4][5]. - The shift in focus from "traffic operation" to "service innovation" is anticipated to create a win-win situation for both platforms and merchants, fostering a more sustainable platform economy [6].

Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior of Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fairness and transparency in the platform economy [1][4]. Summary by Sections Guidelines Overview - The guidelines advocate for reducing the burden on platform operators and emphasize the importance of compliance and self-regulation by platforms [1][2]. - Platforms are required to establish compliance management responsibilities and internal systems to manage and assess risks related to unreasonable charging behaviors [1][9]. Charging Principles - Platforms must not charge operators multiple times for the same service, nor can they impose fees without providing corresponding services [2][38]. - The guidelines prohibit platforms from transferring costs that should be borne by them to the operators and from charging for basic operational data [2][38]. Compliance Management - Platforms are encouraged to create a compliance culture, including training and risk assessment mechanisms to identify and mitigate unreasonable charging risks [9][15]. - The guidelines require platforms to maintain a clear and accessible record of their charging rules and any changes made to them [16][17]. Fee Transparency - Platforms must publicly disclose their charging standards and rules prominently on their homepage, ensuring operators can easily access and understand this information [16][19]. - Any modifications to charging rules must be communicated transparently, allowing operators to provide feedback before changes take effect [15][21]. Support for Operators - The guidelines encourage platforms to offer discounts and support to small and medium-sized businesses, especially during crises such as natural disasters or public health emergencies [8][9]. - Platforms are urged to adopt flexible pricing strategies that consider the operational conditions of their operators [7][8]. Risk Management - Platforms should implement a mechanism to evaluate the necessity of charging deposits and ensure that any such charges are reasonable and transparent [22][25]. - The guidelines promote the use of data technology to monitor and analyze risks associated with unreasonable charging practices [13][30]. Regulatory Compliance - Platforms are required to comply with existing laws and regulations, ensuring that their charging practices do not violate legal standards [26][30]. - The guidelines encourage industry associations to foster self-regulation and communication between platforms and operators to protect the rights of operators, particularly small businesses [31].

《指南》规定平台不得向平台内经营者重复收费，不得只收费不服务、少服务，不得转嫁应当由平台自 身承担的费用，不得向平台内经营者收取提供其基础经营数据的费用，不得强制或者变相强制平台内经 营者购买服务或者参加推广、促销活动并收费，不得利用不合理的保证金等形式变相收费或者提高收费 标准，不得对具有同等交易条件的平台内经营者实行价格歧视等。 （文章来源：深圳商报） 【新华社北京8月2日电】市场监管总局7月31日发布并施行《网络交易平台收费行为合规指南》（以下 简称《指南》），进一步规范网络交易平台向平台内经营者收取佣金、抽成、会员费、技术服务费、信 息服务费、营销推广费等收费行为。 《指南》明确了平台收费应遵循的原则，倡导降低平台内经营者负担，强化平台合规自律，规范平台收 费行为。《指南》要求平台落实合规管理主体责任，健全合规管理组织、配备合规管理人员，及时将监 管制度内化为合规制度，建立不合理收费行为风险识别评估机制，加强防范不合理收费风险合规事前审 核机制建设，强化合规培训，营造合规文化。 《指南》明确平台收费规则公示义务，要求平台在首页显著位置持续公示平台收费服务协议内容、交易 规则信息等。明确平台修改收费规则 ...

Industry News - China continues to solidify its position as the world's largest industrial robot market, with sales projected to grow from 70,000 units in 2015 to 302,000 units by 2024, marking 12 consecutive years of being the largest market globally [2] - The Zhejiang University Brain-Machine Intelligence National Key Laboratory unveiled a new generation of neuromorphic brain-like computer named "Darwin Monkey" (or "Wukong"), featuring over 2 billion pulse neurons and more than 100 billion synapses, with power consumption around 2000 watts in typical operation [2] Company News - Berkshire Hathaway reported Q2 2025 revenue of $92.515 billion, exceeding expectations [4] - As of August 1, 2025, Tim Cook has served as CEO of Apple for 5,091 days, surpassing Steve Jobs' tenure of 5,090 days, making him the longest-serving CEO in the company's history [4]

Core Points - The State Administration for Market Regulation has issued and implemented guidelines to regulate the charging behaviors of online trading platforms, aiming to lower the burden on platform operators and enhance compliance and self-discipline within platforms [1][2]. Group 1: Guidelines Overview - The guidelines specify principles that platforms must follow, including the need to establish compliance management responsibilities and organizations, and to integrate regulatory systems into compliance protocols [1]. - Platforms are required to publicly disclose their charging rules prominently on their homepage and must seek public opinion before modifying these rules [1]. Group 2: Prohibited Practices - Platforms are prohibited from charging platform operators multiple times for the same service, charging without providing services, or transferring costs that should be borne by the platform itself [2]. - The guidelines also forbid platforms from charging for basic operational data, coercing operators into purchasing services, or implementing discriminatory pricing practices among operators with similar transaction conditions [2].