Core Viewpoint - The recent administrative guidance meeting by the State Administration for Market Regulation emphasizes the need for food safety in live-streaming e-commerce, highlighting the importance of consumer safety and the necessity for stricter regulations in the rapidly growing industry [1][2]. Group 1: Industry Development and Challenges - The live-streaming e-commerce sector has seen rapid growth, but issues such as false marketing, counterfeit products, and low-quality goods persist due to lax platform oversight and a lack of quality awareness among some streamers [1]. - The industry is facing a dilemma where the rush for quick sales leads to compromised product quality, indicating a need for better regulatory frameworks and practices [1]. Group 2: Responsibilities of Platforms and Streamers - Platform companies are urged to enhance their responsibility systems by leveraging technology, such as AI for real-time monitoring of promotional content and blockchain for product traceability [2]. - Streamers are encouraged to adopt a culture of integrity, with leading streamers setting examples by being transparent about product selection standards and quality checks, while smaller streamers should focus on building trust through honest practices [2]. Group 3: Future Development Principles - The sustainable development of the live-streaming e-commerce industry should prioritize user-centric and safety-focused principles, necessitating active participation from both platforms and streamers in ensuring a safe and high-quality consumer environment [2].