Group 1 - The Tmall 618 shopping festival witnessed explosive sales growth from new merchants, particularly those from Douyin, with some achieving sales up to 27 times their usual volume within the first hour [1] - Merchants transitioning from Xiaohongshu and WeChat Video also reported significant sales increases, with some experiencing nearly 10 times growth [1] - The overall transaction volume on Tmall was notably higher than on other platforms, leading merchants to express confidence in Tmall's promotional capabilities [1] Group 2 - Industry analysts attribute the rapid growth of these new merchants on Tmall to supportive policies and an optimized business environment, including the T1000 policy that offers incentives and one-on-one support [4] - Notable sales figures include Douyin influencer "Ms. Lin," who surpassed 2.4 million in sales within three hours, and "Ms. Ye," who achieved over 100 million in annual sales since joining Tmall [4] - A new factory store reported breaking sales records during the 618 event, with sales exceeding 10,000 in just 18 minutes, highlighting Tmall's role as a primary sales platform [6] Group 3 - Merchants from short video platforms are increasingly shifting to Tmall due to the high costs and unfavorable traffic distribution on those platforms, finding Tmall more conducive for brand building and customer retention [7] - Tmall is viewed as the best platform for influencers to establish their brands, as it allows for stable customer acquisition and higher repurchase rates [7]

IT之家 5 月 1 日消息，在接受 Stratechery 创始人 Ben Thompson 采访时，Meta 的首席执行官马克・扎克伯格谈到了 App Store 规则如何限制了 Facebook 的发 展。 2000 年代末期，快速成长的 Facebook 上面涌现出一批又一批的第三方游戏和应用，号称"病毒级"的游戏 FarmVille（IT之家注：类似同时期国内的"XX 农 场"等"偷菜"游戏）也是在彼时迅速蹿红的。但随着 iPhone 等移动设备的兴起，苹果封闭的 App Store 规则直接影响了 Facebook 的运作。 "…… 我认为，这种不满其实源于苹果的政策，它让我们对他们产生了深深的抵触，尤其是他们直接告诉我们，'你不能做那些我们认为有价值的事情'，这 种局面在一定程度上加剧了我们与他们之间的矛盾。我觉得这非常遗憾。" 他特别提到，苹果不允许 Facebook 在 iOS 平台上像"平台内平台"一样运营，最终导致 FarmVille 的时代结束： "最初的 Facebook 平台确实非常适合网页，它几乎是移动互联网时代之前的产物。随着用户从桌面网页转向移动设备，苹果基本上说，'你不能在 ...