Group 1 - The Tmall 618 shopping festival witnessed explosive sales growth from new merchants, particularly those from Douyin, with some achieving sales up to 27 times their usual volume within the first hour [1] - Merchants transitioning from Xiaohongshu and WeChat Video also reported significant sales increases, with some experiencing nearly 10 times growth [1] - The overall transaction volume on Tmall was notably higher than on other platforms, leading merchants to express confidence in Tmall's promotional capabilities [1] Group 2 - Industry analysts attribute the rapid growth of these new merchants on Tmall to supportive policies and an optimized business environment, including the T1000 policy that offers incentives and one-on-one support [4] - Notable sales figures include Douyin influencer "Ms. Lin," who surpassed 2.4 million in sales within three hours, and "Ms. Ye," who achieved over 100 million in annual sales since joining Tmall [4] - A new factory store reported breaking sales records during the 618 event, with sales exceeding 10,000 in just 18 minutes, highlighting Tmall's role as a primary sales platform [6] Group 3 - Merchants from short video platforms are increasingly shifting to Tmall due to the high costs and unfavorable traffic distribution on those platforms, finding Tmall more conducive for brand building and customer retention [7] - Tmall is viewed as the best platform for influencers to establish their brands, as it allows for stable customer acquisition and higher repurchase rates [7]