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中经评论:维护口碑重在信守承诺
Zhong Guo Jing Ji Wang· 2025-08-26 23:49
Group 1 - The core issue revolves around consumer concerns regarding the automatic refund of group purchase vouchers on the Meituan platform, which has led to widespread panic among users [1][2] - Group purchase vouchers are viewed as a significant cost-saving method by consumers, who expect them to be refundable automatically if not used, creating a trust issue when this expectation is not met [1] - Meituan's response included an explanation for the refund issues, attributing them to either outdated information or problems with users' original payment channels, and the establishment of a dedicated customer service team to address these concerns [1] Group 2 - The initial response from Meituan's customer service was criticized for shifting responsibility to third-party payment channels, which exacerbated consumer anxiety and led to increased inquiries on social media [2] - Other platforms also face similar issues with automatic refunds, indicating a broader problem in the industry where platforms fail to provide adequate mechanisms for refunds and consumer support [2] - There is a need for platforms to ensure transparency and reliability in their financial processes, as well as to proactively communicate with consumers when issues arise [2] Group 3 - Regulatory improvements are necessary, as current rules do not adequately address automatic refunds, highlighting a gap in consumer protection [3] - The incident should serve as a catalyst for platforms to enhance their refund processes and customer service, demonstrating accountability and commitment to consumer satisfaction [3] - Companies must integrate consumer feedback into their operational processes to maintain a positive reputation in a competitive market [3]