Core Viewpoint - The article discusses the issue of online travel agencies (OTAs) and platforms unilaterally adjusting prices, which is viewed as a form of "hegemony" that undermines the autonomy of merchants and negatively impacts consumer experience [1][2] Group 1: Impact on Merchants - Merchants are expressing frustration over the loss of pricing autonomy, leading to uncontrolled costs and profits [1] - Some platforms exploit their dominant market position to unilaterally raise prices or force merchants into low-price promotions, often without notifying them [1][2] - This behavior can result in merchants selling at a loss or setting artificially high prices, which can drive away customers [1] Group 2: Consumer Consequences - While consumers may occasionally benefit from lower prices, the long-term effects of platform price adjustments can lead to reduced product quality and service as merchants try to recover losses [2] - The fluctuating prices create a poor consumer experience, as the same products or services can vary significantly in price [1] Group 3: Legal and Ethical Considerations - The article highlights that such practices violate e-commerce laws that prohibit platforms from unreasonably restricting transaction prices of merchants [2] - The actions of these platforms disrupt fair competition in the market, undermining the foundational principles of a healthy business ecosystem [2] Group 4: Call for Fair Practices - The article advocates for platforms to respect the pricing autonomy of merchants and the right of consumers to be informed, emphasizing the need for integrity in market operations [2] - A balanced ecosystem requires platforms to act as facilitators rather than price manipulators, fostering trust and mutual benefit among all parties involved [2]