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建德: 年味集市探索助农新路径
Hang Zhou Ri Bao· 2026-02-10 03:36
Core Insights - The "Rongmei Selection · Jiande Quality Products" market event was held in Jiande, featuring over 40 quality vendors from 16 towns, showcasing more than a hundred local specialties and intangible cultural heritage products [3][4] - The event introduced a "Safe Consumption Voucher" mechanism, integrating safety knowledge promotion with consumer support for farmers, providing a unique shopping experience for citizens [3] - The market adopted a new model combining "public welfare support for farmers + safety promotion," engaging citizens through a quiz area on safety topics, incentivizing participation with vouchers and prizes [3][4] Sales and Participation Metrics - The market took place from February 5 to 9, achieving a total sales volume of 500,000 yuan, with 50,000 attendees [4] - A total of 2,238 "Safe Consumption Vouchers" were distributed, amounting to 10,184 yuan, along with 1,855 safety promotion products and 4,093 quiz participants [4] - The event successfully bridged the gap from farm to table, enhancing the brand of shared prosperity and supporting local agricultural product sales [4]
“小喇叭”响起来,汤山街道平安宣传“零距离”
Xin Lang Cai Jing· 2025-12-28 22:35
Core Viewpoint - The article highlights the innovative approach taken by the Jiangning District Tangshan Street Emergency-Fire Integration Workstation to enhance public safety awareness through the establishment of "Safety Horn" broadcasting points in residential areas and markets, aiming to improve residents' emergency response capabilities and safety consciousness [1] Group 1: Safety Awareness Initiatives - The "Safety Horn" initiative employs audio broadcasts to disseminate safety knowledge and emergency information directly to residents, ensuring a wide coverage and regular updates [1] - The content of the broadcasts includes essential safety tips on electricity and gas usage, fire prevention, theft prevention, and emergency response techniques, tailored to seasonal characteristics and holiday safety concerns [1] Group 2: Community Engagement - The initiative transforms safety promotion from a static to a dynamic format, allowing for two-way interaction where residents can receive safety tips while engaging in daily activities such as walking and shopping [1] - Future plans include optimizing the broadcast content and timing based on resident feedback, reinforcing the "Safety Horn" as a vital link between the street administration and the community [1]