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建德: 年味集市探索助农新路径
Hang Zhou Ri Bao· 2026-02-10 03:36
Core Insights - The "Rongmei Selection · Jiande Quality Products" market event was held in Jiande, featuring over 40 quality vendors from 16 towns, showcasing more than a hundred local specialties and intangible cultural heritage products [3][4] - The event introduced a "Safe Consumption Voucher" mechanism, integrating safety knowledge promotion with consumer support for farmers, providing a unique shopping experience for citizens [3] - The market adopted a new model combining "public welfare support for farmers + safety promotion," engaging citizens through a quiz area on safety topics, incentivizing participation with vouchers and prizes [3][4] Sales and Participation Metrics - The market took place from February 5 to 9, achieving a total sales volume of 500,000 yuan, with 50,000 attendees [4] - A total of 2,238 "Safe Consumption Vouchers" were distributed, amounting to 10,184 yuan, along with 1,855 safety promotion products and 4,093 quiz participants [4] - The event successfully bridged the gap from farm to table, enhancing the brand of shared prosperity and supporting local agricultural product sales [4]