Core Viewpoint - Amazon plans to switch its proprietary operating system to Android for the upcoming Fire tablet, launching a high-end model codenamed "Kittyhawk" priced around $400, which is significantly lower than the starting price of Apple's 11-inch iPad Pro [1] Group 1: Company Strategy - The operating system change is seen as a response to long-term market feedback, addressing limitations in application ecosystem richness that previously hindered user choices [1] - The new pricing strategy reflects Amazon's attempt to balance cost-effectiveness with feature upgrades, positioning the new model competitively against existing products [1] Group 2: Market Position - According to IDC, by Q2 2025, Apple is expected to maintain a leading market share of 33%, followed by Samsung at 18.7%, Lenovo at 8.2%, and Amazon at 8% [1] - The shift to Android is anticipated to improve application compatibility, while the introduction of a high-end model may signify a deeper commitment to the tablet market [1] Group 3: Industry Challenges - The tablet industry is currently facing dual challenges of application ecosystem limitations and hardware innovation, making Amazon's adjustments critical for its market positioning [1]