Core Viewpoint - The Chinese liquor industry is witnessing significant growth in the aged liquor market, with expectations for the market size to exceed 150 billion yuan in 2024, driven by the establishment of standards and trust in "true vintage" products [1][2]. Group 1: Market Growth - The aged liquor market in China reached a scale of 128.5 billion yuan in 2023, showing a recovery in growth after a slowdown from 2020 to 2022 [1]. - The market sales exceeded 62.8 billion yuan in 2019 and surpassed 80.2 billion yuan in 2020, indicating a strong upward trend [1]. Group 2: Industry Standards and Trust - The China Alcoholic Drinks Association has implemented the "White Liquor Vintage Group Standard" in 2019, establishing a regulatory framework for vintage liquor [1]. - The association has initiated a vintage liquor certification process, with 6.13 million certification labels issued across 31 provinces and 305 cities, promoting a quality ecosystem that is provable, traceable, and regulated [2]. Group 3: Future Outlook - Industry experts believe that the vintage liquor sector is entering a new phase characterized by standardization, transparency, and internationalization, which will enhance market credibility and competitiveness [2].