Core Viewpoint - The trend of young consumers purchasing vehicles from bankrupt car companies, referred to as "zombie cars," is gaining attention, with brands like Neta, Jiayue, and HiPhi being popular choices among this demographic [1][4][5]. Group 1: Consumer Behavior - Young consumers are motivated to buy "zombie cars" due to lower prices resulting from the bankruptcy of these companies, allowing them to afford vehicles that would otherwise be out of their budget [2][4]. - Consumers like Jiang and Guan have shared their experiences of purchasing vehicles at significantly reduced prices, with discounts reaching up to 63,000 yuan for Neta L and 6,999 yuan for Jiayue 07 [4][5]. - The perception of value has shifted, with many young buyers focusing on the practical utility of these vehicles rather than brand reputation or resale value [6]. Group 2: Market Dynamics - The automotive industry is undergoing a "淘汰赛" (elimination race), with many well-known new energy vehicle brands facing bankruptcy or restructuring, indicating a significant shake-up in the market [7][8]. - Industry experts predict that between 2025 and 2027, many companies will be eliminated from the market due to intense competition and a lack of innovation [8]. - The current market is characterized by rapid growth, with the retail sales of new energy vehicles in China reaching 1.4 million units in October 2025, a 17% year-on-year increase, and a penetration rate of 58.7% [9]. Group 3: Sales Performance - Leading companies like BYD and Geely are experiencing substantial sales growth, with BYD achieving a record monthly sales figure of 441,700 units in October [10]. - New energy vehicle sales from emerging brands are also increasing, with companies like Leap Motor and Hongmeng Zhixing reporting record deliveries, indicating a competitive landscape [10]. - The overall automotive market in China is transitioning towards a model dominated by new energy vehicles and exports, suggesting a shift in industry focus and strategy [10].