Core Viewpoint - The performance of Ziyan Food Group Co., Ltd. continues to decline in the first half of 2025, with both revenue and net profit decreasing, raising market concerns [1][2]. Financial Performance - In the first half of 2025, the company achieved operating revenue of 1.473 billion yuan, a year-on-year decrease of 11.46% [1]. - The net profit attributable to shareholders was 105 million yuan, with a significant year-on-year decline of 47.2% [1]. - The company's revenue has been on a downward trend for three consecutive years, with a 1.46% decline in 2023 and a 5.28% decline in 2024 [2]. - Despite a quarter-on-quarter improvement of 61.3% in Q2 2025, the revenue still fell by 6.16% year-on-year [2]. - The gross profit margin decreased from 24.79% in 2024 to 22.24% in 2025, while the net profit margin fell to 7.35% [2]. Cost and Expense Analysis - Rising labor costs are identified as a significant factor contributing to the decline in gross profit [2]. - Logistics costs have also increased, adding to overall cost pressures [2]. - Sales expenses grew by 2.25% year-on-year, while financial expenses surged by 395.39% due to increased short-term loan interest and foreign exchange losses [2]. Product and Market Structure - Fresh products remain the main revenue driver, accounting for 77.96% of total revenue in the first half of 2025, with "husband and wife lung slices" and whole poultry being key products [3]. - Pre-packaged and other products saw a revenue increase of over 40%, but still only accounted for 17.09% of total revenue [3]. - The company faces regional dependency issues, with 68.96% of revenue coming from the East China region, indicating a lack of nationwide market penetration [3]. Debt and Expansion Challenges - The asset-liability ratio rose to 49.31%, an increase of 11.98 percentage points year-on-year, highlighting short-term debt repayment pressures [4]. - Inventory turnover days increased to 24.89 days, indicating declining operational efficiency [4]. - Despite ongoing efforts to expand into North America and Australia, overseas revenue remains minimal at 6.4873 million yuan, raising questions about the balance between short-term investments and long-term returns [4]. - The industry faces structural challenges such as product homogenization and shifts towards healthier consumption, which may impact the company's strategic initiatives [4].