Core Insights - Aeon Mall is set to open its second location in Hunan, specifically in the Xiangjiang New District, on November 27, marking a significant expansion in the region's commercial landscape [2][4] - The new mall covers a total construction area of 236,000 square meters, making it the largest Aeon Mall in Hunan, and aims to create a vibrant shopping experience with around 260 brands and 3,300 parking spaces [2][5] Group 1: Market Context - The overall supply of commercial projects in Changsha is expected to slow down in 2025, with only two commercial entities entering the market in the first ten months of the year, including one small community commercial project [4] - In this context, Aeon Mall Xiangjiang New District is positioned as a flagship new commercial project, attracting significant attention [4] Group 2: Project Features - The mall's core concept is to serve as a "Happiness Base" for the region, focusing on enhancing the local commercial capabilities and providing a high-quality shopping experience for residents [5][8] - The design incorporates modern architectural styles and emphasizes comfort and leisure, featuring natural lighting, indoor greenery, and various themed areas to enhance the shopping experience [5][7] Group 3: Brand and Service Offerings - Aeon Mall Xiangjiang New District boasts a diverse brand matrix with approximately 260 brands across retail, dining, entertainment, and children's activities, effectively driving regional consumption upgrades [8][10] - The project includes notable features such as a rooftop sports park, a pet-friendly area, and a vibrant night market, catering to various consumer needs and preferences [9][12] Group 4: Dining Experience - The mall plans to host around 150 dining establishments, offering a wide range of culinary experiences, including local Hunan cuisine and popular national brands, to meet diverse consumer tastes [12]