广告业务监管漏洞
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Meta被曝靠海量诈骗广告赚取巨额利润
Yang Shi Xin Wen· 2025-11-09 01:56
Core Insights - Meta's internal documents reveal that approximately 10% of its revenue in 2024, equating to around $16 billion, will come from fraudulent and prohibited product advertisements, highlighting regulatory gaps in its advertising business [2] Group 1: Revenue Impact - The estimated revenue from fraudulent advertisements represents a significant portion of Meta's overall income, indicating a reliance on problematic ad sources [2] - The company has failed to identify and block a substantial number of non-compliant ads over the past three years, exposing billions of users on its platforms to scams and illegal products [2] Group 2: Advertising Volume - Meta's platforms, including Facebook, Instagram, and WhatsApp, reportedly push approximately 15 billion fraudulent ads to users daily, showcasing the scale of the issue [2]