Core Viewpoint - Shanghai is a focal point in urban development, attracting domestic and international investments, with the Shanghai Global Financial Center becoming a significant venue for advertising activities [2]. Group 1: Advertising Costs Influencing Factors - The choice of advertising space significantly impacts costs, with external large billboards being more expensive due to higher foot traffic, while internal spaces are relatively cheaper but offer lower exposure [5]. - The timing of advertising also affects costs, with prices increasing during holidays and major events due to higher visitor numbers, while regular weekdays see lower costs [5]. - The form and creativity of the advertisement influence costs, as unique and well-produced content can enhance viewer engagement and conversion rates, necessitating a budget for creative production [5]. Group 2: Specific Advertising Cost Insights - Current market research indicates that advertising costs for external placements at the Shanghai Global Financial Center range from tens of thousands to hundreds of thousands of yuan per month, depending on the size and location of the ad space, while internal advertising costs typically range from thousands to tens of thousands of yuan [5][6]. - Digital screen advertising is becoming increasingly popular, with costs generally higher than static ads due to dynamic display capabilities, with monthly costs ranging from tens of thousands to hundreds of thousands of yuan based on screen size, location, and playback frequency [6]. Group 3: Advertising Effectiveness and Market Trends - Companies should evaluate advertising effectiveness through feedback channels such as social media interactions and website traffic changes, which can inform future advertising strategies [6]. - It is essential for companies to stay attuned to market trends and consumer preferences, adjusting advertising content and strategies accordingly to meet target audience needs [6][9]. - A comprehensive approach to advertising budgeting, considering space selection, timing, content form, and effectiveness evaluation, is crucial for achieving better advertising outcomes in a competitive market [9].