Core Insights - The article highlights the supportive atmosphere surrounding South Korea's college entrance exam, with convenience stores playing a significant role in providing essential items and "cheering" products for students [1][2] Group 1: Sales Data - Convenience store sales data indicates a notable increase in the sales of exam-related stationery during the exam season, with a 38.2% rise in sales from November 1 to 7 compared to two weeks prior [1] - Specific increases in stationery items include signature pens (up 86.6%), correction tape (up 49.3%), and ballpoint pens (up 39.9%) [1] - "Cheering" food items also saw significant sales growth, with rice cakes increasing by 22.7%, energy drinks by 26%, and hand warmers by 53.8% [1] Group 2: Cultural Significance - The phenomenon reflects South Korean society's special attention to the college entrance exam as a pivotal life event, with convenience stores serving as a bridge for communication between young people and their families [2] - Stationery and food items have transformed from mere daily necessities to symbols of familial expectations, social care, and encouragement for students [2] - The "cheering" culture fosters interaction among young people, with students exchanging supportive food items and sharing motivational photos on social media, creating a unique campus culture [2]