Core Insights - The article highlights the growing trend of health and wellness tourism in Jinxi County, Jiangxi Province, driven by the integration of cultural, ecological, and health experiences [1][2][3]. Group 1: Health and Wellness Industry Development - The health and wellness industry encompasses various sectors including health tourism, wellness services, recreational activities, and food, aligning with modern consumers' pursuit of healthier lifestyles [1][4]. - Jinxi County has seen a rise in health consumption demand, with a reported 10.3% increase in tourist reception and a 7.98% rise in tourism revenue in the first half of the year [3][8]. Group 2: Ecological and Cultural Integration - Jinxi County is developing a model that combines ancient villages with ecological and medical wellness, transforming idle properties into wellness facilities, restaurants, and guesthouses [3][5]. - The county boasts 128 well-preserved ancient villages, with initiatives to create wellness tourism products that leverage local cultural heritage and natural resources [2][6]. Group 3: New Products and Experiences - The emergence of diverse wellness products and services is evident, with the integration of traditional industries like fragrance and health, leading to a unique visitor experience [5][6]. - Jinxi County's fragrance industry has over 80 companies, generating significant revenue and creating wellness experiences that incorporate natural scents into various activities [5][6]. Group 4: Sports and Outdoor Activities - The county promotes outdoor activities like fishing as part of its wellness offerings, enhancing the connection between nature and health [7][8]. - The integration of sports events with wellness tourism is expected to attract more visitors, with over 30 fishing competitions planned annually to boost local tourism [8][9]. Group 5: Future Development Strategies - Jinxi County aims to continue developing its wellness tourism by enhancing service quality and facilities, focusing on the integration of various industries to meet the growing health and wellness demands of consumers [9][10].