近日，开放式耳机品牌Shokz韶音正式宣布，携手中国新生代演员田曦薇出任全球品牌大使。此次合作 基于双方在精神内核与生活方式上的深度契合与共鸣。田曦薇身上洋溢的青春活力、真诚态度与对多元 运动的热爱，与韶音所倡导的开放聆听、乐享探索、专注极致的理念不谋而合。未来，双方将共同诠 释"开放自由，乐享生活"的生活方式。 双向奔赴：开放、专注理念深度共鸣 田曦薇凭借其活力鲜明的个人风格与扎实的演技广受喜爱。镜头之外，她更是活力满满的运动爱好者， 网球、滑板、冲浪、滑雪等运动不仅是她的爱好，更是其拥抱自由、汲取能量、感受生活的方式。她对 自由与探索的热爱，不仅与韶音"开放自由"的技术理念高度契合，也完美演绎了韶音"开放聆听，乐享 每一刻"的品牌理念。 在演艺事业上，田曦薇专注且执着。作为新生代实力演员，田曦薇秉持着对演技的追求和对表演的热 爱，在荧幕上塑造了多个深入人心的角色，她以精湛演技赋予不同境遇、不同性格的角色真实可感的生 命力。这份专注打磨、真诚投入、追求进步的精神态度，与韶音深耕声学技术、追求极致体验的精神内 核高度同频。 8月29日，韶音全球品牌大使田曦薇惊喜亮相Shokz韶音2025「型动花田」街区快闪， ...

Core Insights - The report indicates that open-ear headphones have entered a growth phase, with shipments expected to reach 24.92 million units in 2024, representing a year-on-year increase of 212.0% [1] - The demand for comfort and multi-scenario adaptability has made open-ear headphones a mainstream necessity rather than a niche choice [2] Market Position - The company has established a dominant position in the open-ear headphone market, achieving the highest sales in China for 2024 and ranking first globally in sports headphone sales for the second consecutive year [2] - The high-end open-ear headphone market is expanding, with the market share for products priced above 1,000 yuan increasing to 50%, indicating a clear trend towards premiumization [5] Product Strategy - The company has effectively captured user needs for multi-scenario usage, with users switching between an average of 2.8 scenarios daily, which is significantly higher than other headphone types [6] - The product lineup includes specialized models for various activities, such as OpenRun Pro2 for high-intensity sports and OpenSwim Pro for underwater listening, demonstrating a comprehensive approach to user needs [9] Technological Innovation - The company holds 1,408 patents, establishing a strong technological moat in the open listening space, with innovations in sound quality and comfort being key drivers of its market leadership [10][13] - Recent advancements include the DirectPitch directional sound technology and the Shokz DualBoost technology, which enhance audio performance and user experience [10] Future Outlook - The company aims to continue its focus on acoustic technology, wearing comfort, and sports technology, with plans to further refine its offerings based on user needs and experiences [17]