Core Insights - The report indicates that open-ear headphones have entered a growth phase, with shipments expected to reach 24.92 million units in 2024, representing a year-on-year increase of 212.0% [1] - The demand for comfort and multi-scenario adaptability has made open-ear headphones a mainstream necessity rather than a niche choice [2] Market Position - The company has established a dominant position in the open-ear headphone market, achieving the highest sales in China for 2024 and ranking first globally in sports headphone sales for the second consecutive year [2] - The high-end open-ear headphone market is expanding, with the market share for products priced above 1,000 yuan increasing to 50%, indicating a clear trend towards premiumization [5] Product Strategy - The company has effectively captured user needs for multi-scenario usage, with users switching between an average of 2.8 scenarios daily, which is significantly higher than other headphone types [6] - The product lineup includes specialized models for various activities, such as OpenRun Pro2 for high-intensity sports and OpenSwim Pro for underwater listening, demonstrating a comprehensive approach to user needs [9] Technological Innovation - The company holds 1,408 patents, establishing a strong technological moat in the open listening space, with innovations in sound quality and comfort being key drivers of its market leadership [10][13] - Recent advancements include the DirectPitch directional sound technology and the Shokz DualBoost technology, which enhance audio performance and user experience [10] Future Outlook - The company aims to continue its focus on acoustic technology, wearing comfort, and sports technology, with plans to further refine its offerings based on user needs and experiences [17]

近日，韶音与第一财经商业数据中心(CBNData)联合发布《2025开放式耳机品类趋势洞察报告》，报告 显示，随着用户对"佩戴舒适度""多场景适配"的需求升级，开放式耳机正迎来爆发式增长——2024年出 货量达2492万台，同比激增212.0%。在这一趋势下，作为开放式耳机品类的开拓者，韶音凭借对用户 痛点的精准把握与持续创新，不仅稳居市场领先地位，更成为行业增长的核心驱动力。 洞察到消费者使用场景从单一到多元，韶音的产品布局也广泛覆盖了多场景互动需求。其中，为跑步、 骑行等高强度运动设计的OpenRun Pro2，兼顾稳固佩戴与环境音感知，提升运动安全性；针对游泳、铁 三场景的OpenSwim Pro，突破水下聆听限制，拓展专业运动边界；面向日常通勤、办公及轻度健身的 耳挂式耳机OpenFit2与耳夹式耳机OpenDots ONE，以轻量化设计实现"无感佩戴"，适配全天候使用。 同时，依托强劲的产品力，韶音也在中国市场拿下了出色成绩。报告数据显示，OpenFit2销额登顶2025 年H1耳挂式市场TOP1，OpenDots ONE斩获2025年H1耳夹式市场销额TOP2；OpenRun Pro2则拿下202 ...