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成立国内业务事业群,奇瑞称:不涉及品牌定位调整
第一财经· 2025-07-07 09:12
Core Viewpoint - Chery Automobile has established a new domestic business group for its brand, which includes four major divisions: Starway, Aihui, Windcloud, and QQ, aimed at enhancing strategic focus and resource integration [1] Group 1 - The new organizational structure integrates the high-end Starway brand into the domestic business group, reflecting a shift in focus towards premium offerings [1] - The four divisions are designated as follows: Starway for high-end products, Aihui for classic models, Windcloud for new energy vehicles, and QQ for small cars [1] - Chery's previous brand matrix included five concepts: luxury, value, wild, trend, and intelligence, corresponding to its various brands [1] Group 2 - The internal adjustment is stated to be a strategic move for better resource allocation and brand enhancement, without altering brand positioning [1] - Li Xueyong, the Executive Vice President of Chery, will also serve as the General Manager of the new domestic business group [1]