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云南千年彝绣小马销量破万 超三成销往台湾
Zhong Guo Xin Wen Wang· 2026-02-03 11:38
Core Viewpoint - The article highlights the growing popularity of Yi embroidery products, particularly the small horse pendants, as a cultural symbol and gift for the upcoming Year of the Horse, with significant sales to Taiwan [1][2]. Group 1: Yi Embroidery Products - The Yi embroidery workshop in Nanhua County has produced over 3,000 small horse pendants for orders from Taiwan, with sales exceeding 10,000 pieces, over 30% of which are sold to Taiwan [1][2]. - Nanhua County has a history of over 1,800 years in Yi embroidery, and has developed more than 800 embroidery designs in recent years, exporting to markets in France and Italy [2]. Group 2: Cultural Significance and Innovation - Yi embroidery serves as a cultural symbol that connects the two sides of the Taiwan Strait, with the Yi fire pattern representing light and hope, symbolizing a prosperous life [2]. - The "Yi Embroidery+" initiative aims to leverage e-commerce and offline exhibitions to expand markets, including Taiwan, while fostering closer ties between people on both sides through shared cultural memories [3]. Group 3: Educational and Creative Collaborations - The cross-strait Yi embroidery art and creative competition, initiated by several universities and the Nanhua County government, has been held for three consecutive years, attracting thousands of students and resulting in the transformation of outstanding works into cultural products [2]. - The competition has injected innovative energy into local enterprises and has led to the creation of cultural products that blend Yi embroidery with Taiwanese cultural elements, such as postcards and bookmarks [2].