Core Viewpoint - The 2025 China Golden Rooster and Hundred Flowers Film Festival has commenced in Xiamen, focusing on high-quality development in the film industry and promoting a range of Chinese film projects [1] Group 1: Event Overview - The film market during the festival will feature activities such as market promotion, international roundtable discussions, and film screenings [1] - The festival will take place from November 11 to 15, 2025, and will include an opening ceremony, award nomination ceremony, and various forums [1] Group 2: Industry Engagement - The event aims to invite numerous industry professionals from both domestic and international backgrounds to discuss themes like the integration of film technology and IP development [1] - A total of 177 cultural and film industry projects have been successfully signed, with a total contract value of 31.86 billion yuan, including four projects worth over 1 billion yuan each [1]